Msg#: 3547976 posted 6:31 pm on Jan 14, 2008 (gmt 0)
This isn't affiliate stuff, but an actual travel service provider, a small specialist one, with a decent but limited budget.
We were considering spending the most on ads at the weekend, on the basis that we are in a position to take enquiries then and the larger companies in the region mostly work Mon-Fri, with only a very small staff at weekends. And also a hunch that other advertisers may scale back their advertising at weekends so competition may be lighter.
Is there any truth in this do you think? Do you notice any difference in the effectiveness of campaigns on different days of the week in travel or indeed in any niches?
Msg#: 3547976 posted 8:14 am on Jan 15, 2008 (gmt 0)
Do you notice any difference in the effectiveness of campaigns on different days of the week in travel or indeed in any niches?
Absolutely. In my non-travel niche, I've seen day of week and time of day be very consistent in terms of their unique traits of effectiveness. Sometimes, it's almost bizarre how consistent shoppers react over the course of time...
Msg#: 3547976 posted 9:35 am on Jan 15, 2008 (gmt 0)
in our experience, most people search for holidays while at work, with monday morning particularly popular. Friday afternoon is also busy.
There's a difference between the click time and the purchasing time though. During work hours, people seem to be doing travel research, but the actual booking related to those clicks is very often during the weekend.