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Do impressions count when I'm viewing my ads?
And if so is there a problem with the preview tool?
The Cricketer




msg:3545655
 9:36 am on Jan 11, 2008 (gmt 0)

I've recently started a campaign and realised that if Adwords is counting each ad impression when I view the results then the CTR rate will be going down (especially as I'm rightly not clicking on my own ads!)

So please can someone confirm this point first.

If this is the case then it would make sense to use Google's preview tool. However I am not doing that because the results that I get do not seem to reflect the 'real' results that I see usually (and which everyone else sees).

eg. when I view the public SERPs I see our ad seems to hover around position 3-5 and then I use the preview tool and it jumps up to position 1 consistently!

So I'm in a bit of a quandary.

 

doctor gerlis




msg:3545671
 10:33 am on Jan 11, 2008 (gmt 0)

the ad preview tool is more accurate- when you view your ad on the normal search, the display lowers your ad position taking into account the fact that you have a history of not clicking on your own ad. It also marginally reduces your CTR.

The Cricketer




msg:3545722
 11:55 am on Jan 11, 2008 (gmt 0)

Ah right ok, thanks for that.

Just to repeat but in Google's own words:
"Google responds to each search uniquely. For example, if you search for your ad multiple times on Google, our system might adapt the results in order to better relate to your needs. Therefore, the position of your ad is likely to change."

So we can definitely say that there is nothing in place which discounts impressions from the IP from which the Adwords account is most commonly accessed? Or any other mechanism that they have in place? i.e. all impressions count when not using the Preview Tool?

doctor gerlis




msg:3545726
 12:23 pm on Jan 11, 2008 (gmt 0)

As far as I know, if you do a routine search on your own pc, it counts as an impression. It is better to use the ad preview tool to avoid this and to get a more valid idea of where your ad is appearing. However, it is not perfect. I have one word which seems to come in position #1 on the preview tool, but my stats show average position as #4. However as I am getting good results from this word, I am inclined to believe the preview tool and think there may be some other explanation for the difference.

The Cricketer




msg:3545728
 12:27 pm on Jan 11, 2008 (gmt 0)

Thanks Gerlis. It would be good to hear the views of other people on this too and whether they have true belief in the Preview tool.

Rehan




msg:3545792
 2:06 pm on Jan 11, 2008 (gmt 0)

So we can definitely say that there is nothing in place which discounts impressions from the IP from which the Adwords account is most commonly accessed? Or any other mechanism that they have in place? i.e. all impressions count when not using the Preview Tool?

That's right.

The Ad Preview Tool will give you a much more accurate representation of your ad position. If you look at the average positions of your keywords, they should match closely to the preview tool and may be quite different from the "real" (not really) results you see without the preview tool.

Clear the *.google.com cookies in your browser and re-try your search without the preview tool...you should see your ad in position #1.

AdWordsAdvisor




msg:3545877
 4:13 pm on Jan 11, 2008 (gmt 0)

So we can definitely say that there is nothing in place which discounts impressions from the IP from which the Adwords account is most commonly accessed? Or any other mechanism that they have in place? i.e. all impressions count when not using the Preview Tool?

That's right.

Agreed.

AWA

The Cricketer




msg:3546074
 7:22 pm on Jan 11, 2008 (gmt 0)

ok thanks everyone, that's great to know.

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