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Should I Delete Low CTR Ads?
bigdealioo

5+ Year Member



 
Msg#: 3536316 posted 10:42 am on Dec 28, 2007 (gmt 0)

thanks...........

 

poster_boy

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 3536316 posted 3:18 pm on Dec 28, 2007 (gmt 0)

Should I Delete Low CTR Ads?

To determine this you'd have to analyze whether the conversion rate and/or value of the customer outweighs the lower clicks levels and/or likely higher CPC vs. the higher CTR alternatives.

bigdealioo

5+ Year Member



 
Msg#: 3536316 posted 3:29 pm on Dec 28, 2007 (gmt 0)

conversion and customer value = same for low and high ctr ads in my case

poster_boy

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 3536316 posted 3:52 pm on Dec 28, 2007 (gmt 0)

Then there seems to be no compelling reason to keep these ads.

I'd suggest deleting these under-performing ads - and creating several new ones with the eventual goal of outperforming the current winning ads on the aforementioned metrics.

RhinoFish

WebmasterWorld Senior Member 5+ Year Member



 
Msg#: 3536316 posted 8:40 pm on Dec 28, 2007 (gmt 0)

yep, like gardening... plant new seeds and pull the weeds.

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