Rehan
msg:3528576 | 5:28 pm on Dec 15, 2007 (gmt 0) |
It depends a lot on the specific market you're targeting. If you're having trouble making your campaigns profitable, the first place you should look is your competition...try to figure out what their numbers might look like. That can give you best insight on maintaining profitability within your market. But also keep in mind that not all advertisers have the same focus on profits as you do; others may be advertising for reasons other than just the immediate sales/leads (i.e., branding or keyword research or testing campaigns or using up a budget they don't want to lose for next year, etc.). Again, it depends on the specific market and the types of competitors you're up against.
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Green_Grass
msg:3528577 | 5:28 pm on Dec 15, 2007 (gmt 0) |
I sell very cheap widgets. I get traffic between 2 cents to 5 cents a click. I Try for mostly 2 cents. I have built a history with adwords. Stuck with them when they messed up the QS on launch. I got hit by USD 5 -10 bids. Made a few changes..stuck on with all keywords inactive..then sudenly all became active after 3 months of zero adWords traffic. Now pay mostly 2 to 3 cents for this campaign. I think.. You need patience.
You need a history.
You need to stick with adwords.
You need to try diffn. ads and diffn. landing pages.
You need to tweak landing pages.
You need to work with 'exact match'
You need to get lucky.
Geo target, The 'world' is expensive. I am sure there is much more. just my 2 cents.
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vitalcoaching
msg:3528603 | 7:23 pm on Dec 15, 2007 (gmt 0) |
Green_grass, these 2-5 cents clicks, do they come from google search or the content network?
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Green_Grass
msg:3528889 | 12:31 pm on Dec 16, 2007 (gmt 0) |
Search.. Mostly 2 cents ..max 5 cents Content 2 cents and below.
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King_Fisher
msg:3529652 | 6:30 pm on Dec 17, 2007 (gmt 0) |
Yes! In my niche all the good/better keywords have been priced out of sight...KF
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netmeg
msg:3529720 | 8:15 pm on Dec 17, 2007 (gmt 0) |
It really depends on the niche, and yea, I'm seeing some just priced outside of reality these days. I have keywords with a QS of Great in accounts that should have very high quality scores, but they still have minimum bids of 30 cents. For some products/niches, that works. For others, it doesn't - and I have to go over to MSN for those (Yahoo tends to be even more expensive in my experience) I also go looking through my reports to find more long tail search keywords.
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vitalcoaching
msg:3530093 | 9:24 am on Dec 18, 2007 (gmt 0) |
thanks for this feed back, appreciated? Anyone else has similar experience? How do you tackle that?
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