Msg#: 3518915 posted 11:03 pm on Dec 2, 2007 (gmt 0)
I want to have 2 different bids for "blue widgets". One is a national price I'm willing to pay, but I'm trying to especially focus on one particular city and I'm willing to go much higher for that city (and am willing to even loose a little money on this one city), so I'd like to set a seperate price there. Google tells me this is not possible though - I'd have to create a whole seperate account to do this.
Seriously? Is there really no way to do this? Grrrr...
Msg#: 3518915 posted 11:48 pm on Dec 2, 2007 (gmt 0)
You should be able to accomplish this with two separate campaigns - not accounts.
Campaign #1: Target = United States, Bid = $0.50, Ad text = General, Keyword = Blue Widgets Campaign #2: Target = Boise ID, Bid = $2.00, Ad text = Boise specific, Keyword = Blue Widgets
In everywhere but Boise, your "Blue Widgets" keyword should pull from from Campaign #1, while in Boise... your Campaign #2 version should be customized enough and at a high enough bid to win out in that market.
What was their rationale for requiring two separate accounts?
Msg#: 3518915 posted 2:16 am on Dec 3, 2007 (gmt 0)
Hmm - what you're suggesting is what I was trying. But that local campaign was getting virtually no traffic. So called and asked why - this is when I was told I could not have two prices for the same keyword, in the same campaign.
I hope you're right ... and I would hardly be surprised if level 1 customer support didn't know what they were talking about .. still would leave that mystery though, in that case.