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Seperate Bids on Keywords
Is it not possible?
cabbagehead

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 3518915 posted 11:03 pm on Dec 2, 2007 (gmt 0)

I want to have 2 different bids for "blue widgets". One is a national price I'm willing to pay, but I'm trying to especially focus on one particular city and I'm willing to go much higher for that city (and am willing to even loose a little money on this one city), so I'd like to set a seperate price there. Google tells me this is not possible though - I'd have to create a whole seperate account to do this.

Seriously? Is there really no way to do this? Grrrr...

 

poster_boy

WebmasterWorld Senior Member 5+ Year Member



 
Msg#: 3518915 posted 11:48 pm on Dec 2, 2007 (gmt 0)

You should be able to accomplish this with two separate campaigns - not accounts.

Campaign #1: Target = United States, Bid = $0.50, Ad text = General, Keyword = Blue Widgets
Campaign #2: Target = Boise ID, Bid = $2.00, Ad text = Boise specific, Keyword = Blue Widgets

In everywhere but Boise, your "Blue Widgets" keyword should pull from from Campaign #1, while in Boise... your Campaign #2 version should be customized enough and at a high enough bid to win out in that market.

What was their rationale for requiring two separate accounts?

cabbagehead

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 3518915 posted 2:16 am on Dec 3, 2007 (gmt 0)

Hmm - what you're suggesting is what I was trying. But that local campaign was getting virtually no traffic. So called and asked why - this is when I was told I could not have two prices for the same keyword, in the same campaign.

I hope you're right ... and I would hardly be surprised if level 1 customer support didn't know what they were talking about .. still would leave that mystery though, in that case.

poster_boy

WebmasterWorld Senior Member 5+ Year Member



 
Msg#: 3518915 posted 7:12 am on Dec 3, 2007 (gmt 0)

So called and asked why - this is when I was told I could not have two prices for the same keyword, in the same campaign.

Oh, I was suggesting different campaigns... being that the targeting is controlled at the campaign level.

You could, in theory, have the same keyword at different prices in different ad groups within the same campaign... but, you couldn't target them differently.

cabbagehead

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 3518915 posted 4:59 am on Dec 4, 2007 (gmt 0)

Thanks - I'll have to dig a bit deeper...

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