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Hearst-Argyle to Become Reseller of Google Ads Program
engine




msg:3515268
 2:48 pm on Nov 28, 2007 (gmt 0)

Hearst-Argyle Television Inc agreed with Google Inc to become the first television industry reseller of the Google AdWords advertising program. The company said it would use its Web sales force to provide marketers in its 26 local markets access to Google AdWords.

Hearst-Argyle to Become Reseller of Google Ads Program [reuters.com]

 

bhartzer




msg:3515605
 8:25 pm on Nov 28, 2007 (gmt 0)


System: The following message was spliced on to this thread from: http://www.webmasterworld.com/google_adwords/3515603.htm [webmasterworld.com] by engine - 11:21 pm on Nov. 28, 2007 (utc 0)


Hearst-Argyle Television, Inc. today announced a new strategic agreement with Google in which Hearst-Argyle will become the first television industry reseller of the Google AdWords(TM) advertising program.

[money.cnn.com...]

Hearst-Argyle Television sales reps can now resell Adwords...Hearst-Argyle Television owns 29 local tv stations and owns 30 big sites.

Google AdWords now has access to a lot more small and medium sized businesses.

skibum




msg:3515803
 1:54 am on Nov 29, 2007 (gmt 0)

Does "official reseller" mean they get a kickback on what they sell?

f1r3b4ll




msg:3515804
 1:56 am on Nov 29, 2007 (gmt 0)

I would think so or else why resell?

skibum




msg:3515812
 2:15 am on Nov 29, 2007 (gmt 0)

Just to be nice like the rest of us that manage search accounts. :)

johnser




msg:3516177
 2:26 pm on Nov 29, 2007 (gmt 0)

So let me get this right, Google appoints a US reseller/agency of ads presumably for some commission?

Meanwhile, Adwords resellers (aka Agencies) in EMEA are seeing the end of Best Practice Funding (BPF) in 2008 to ensure a "level playing field" for all.

One of the off-quoted reasons by Google staff for the drop in EMEA agency commission previously and it's termination after 2008 is because "there's no such industry commissions paid in the US so why should EMEA agencies get it"?

The smell of bulls**t from Mountain View does reach as far as Europe guys.

bhartzer




msg:3516331
 5:12 pm on Nov 29, 2007 (gmt 0)

Google appoints a US reseller/agency of ads presumably for some commission

That's how I see it. Why would Hearst, who owns 29 television stations and just as many websites want to pitch and resell Google AdWords if they weren't getting a kickback (er, commission) from Google?

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