We have recently started a new Adwords account with 2 campaigns, taking over PPC duties which were previously outsourced.
The problem is that whilst we know the agency obtained xx clicks per day on these keywords specifically, we are not achieving anywhere near that, and many of our keywords are not even obtaining impressions (which we know people definitely search on).
IS this usual for new accounts, are Google 'phasing us in' or do you think there is another problem?
Can anyone point me towards some threads on this? It's a very strange situation that I need to get resolved.
The weird thing is that I've checked everything - the ads are being triggered, I've even had a Google Rep look over the account, and they say there is nothing wrong.
Normally, like the Google Rep told me, I would just imagine either the keywords or geo-targeting is too specific = no volume. But our external agency was reporting thousands of impressions and hundreds of clicks per month across these keywords and this exact setup. Plus I'm 100% certain people do search on these keywords (they are quite common searches in the UK, we have just targeted them geographically).