I'm entering the market of freelance Search Engine Marketing. I do have a full time SEM job with a company in-house and i've been working exclusively in this aspect since October 2007. In my first month i lowered costs and increased ROI by about 250%. This month is looking even better as i continually ad test for keyword relevancy, increasing Quality Score for the most relevant keywords and lowering overall cost. Not to toot my own horn, but i'm actually pretty good at this. I'm beginning to see how subtle changes in landing pages not only fill the SEO aspect regarding Organic Search, but also increase conversion rates. In short, turns out i'm good at what i do.
So, my wife has naturally started talking about it to co-workers and any time it comes up in conversation. This week alone she has me meeting with two doctors who want to start Paid Search Campaigns for Google, and i am expecting a call from someone who wants me to do overall SEM for a vintage clothing site.
My question is, what the heck do i charge?
I know next to nothing about what a person with my experience level and my track record thus far should charge. I have experience in Adwords and i've shown great results thus far. I've been link building for about two years and seem to have a system not many competitors have that has worked very well for us. I'm just getting into page optimization, but my first instinct is usually a great step in the right direction.
Does anyone have any advice as far as what i should charge? The doctor i'm meeting with tomorrow wants to do a $500/mo budget to start. I will be very targeted in my approach, and i'll also be doing link building for him. I don't think i'll be doing SEO yet because his site is in flash. BTW, how difficult is it to optimize for google on flash sites?
I would appreciate any and all comments.