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How to track which site sales come from on content network
georgiek50




msg:3503331
 4:31 am on Nov 13, 2007 (gmt 0)

Hi Guys,

I'm trying to figure out my Analytics (just started using it) and what I'm interested in is finding out exactly which sites and pages generate sales on the content network.

I've been searching around for this but can't seem to find it. Any help would be greatly appreciated.

 

mansterfred




msg:3503527
 9:28 am on Nov 13, 2007 (gmt 0)

Hello

First you should turn off content as it is almost all fraud. Google content match and fraud.

I have had it off for years and tried it again a few month ago. Clicks went from a few hundred the first month to 4,000 plus the next month. Not one click converted and I normally see about 1.5%. I checked the top 10 IP's and they all resolved to one bizarre web page.

You can create a report in Google that gives you all the info using "Placement Performance" as the radio button.

I have been fighting Google over this nonsense for 3 weeks, I will update this message if they ever credit me.

My big question is," Does Google actually have any fraud protection besides the complaining customer? What I saw in content match was absurd.

georgiek50




msg:3503690
 2:04 pm on Nov 13, 2007 (gmt 0)

Well... I understand your frustration but I wouldn't go as far as to say it's all fraud. I'm getting $2 back for every $1 spent. So if I can trim the fat... even better.

Thanks for your help.

Chrispcritters




msg:3503928
 5:35 pm on Nov 13, 2007 (gmt 0)

First you should turn off content as it is almost all fraud.

Just because it didn't convert for you doesn't mean that it is fraudulent traffic.

I, personally, get better ROI on content traffic then paid search traffic.

I pass incoming traffic though code that sets cookies so that I can track which ad generated what traffic, etc.

PPClearner




msg:3503975
 6:16 pm on Nov 13, 2007 (gmt 0)

I think different people will have different experience with content network. Yes, you may get clicks from irrelevant sites and therefore it is even more imperative to just check the "Placement performance" report periodically. Placement performance report should give you data about converting sites. I am not sure how to get such data from Google Analytics.

mansterfred




msg:3504958
 7:16 pm on Nov 14, 2007 (gmt 0)

I again say simply Google search for content match and fraud.

Oh and if any want to see an analytic report email me and I'll forward it to you. My last report had 400 IP's of which 324 resolved to the some PR 1 website that has nothing to do with my products. And Google said there was no click fraud..... WRONG .... Don't be taken in, content match is a money maker for little click shops in China and India...My content clicks almost all resolve to the same guy using the same domain(4,000 clicks) and Google does not care. Hey Google great click fraud system..

Also if anyone wants to see the stupid form letters Google sends out from the click fraud department just email me.

I will now try and get someone on the phone at Google.

Update later....

georgiek50




msg:3505006
 7:50 pm on Nov 14, 2007 (gmt 0)

>> I again say simply Google search for content match and fraud.

It's true... fradulent clicks are a reality of PPC (I remember reading an article that mentioned as high as 16% of all clicks are fradulent)... However...

If you can get PPC (search/content) to work for you, then GREAT! Fradulent clicks are factored into the cost of doing business. Do your best to track them and ELIMINATE them (third party PPC tracker).

Your first post saved me about $400/month on wasted clicks from MySpace... And I am eternaly greatful to YOU for that. But... this thread wasn't opened with the intent to bash Google, the content network, or anyone else for that matter.

So with this in mind... please stay on topic; besides that... this thread is done. Answer appreciated: Placement Performance Report.

mansterfred




msg:3509461
 4:03 am on Nov 20, 2007 (gmt 0)

Let me reiterate I am talking only about the content network. NOT the Search network

Talked to Google on the phone they don't think it is strange that 4,000 out of 4,300 clicks came from one domain last month. They say that all the clicks were from different computers... Hmmm perhaps someone was using some "click script" for it's visitors.

Beware the Google content network, cost me $200, a cheap lesson. Waste of time to call Google fraud support, just some puppets. I gave up, more important matters to attend too.

4000/4300 means fraud last month was 90% on Google content network.

PS: Nice to know you can get this report of data from Google. It's too bad the google guys flunked stats 101.

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