homepage Welcome to WebmasterWorld Guest from 54.205.59.78
register, free tools, login, search, subscribe, help, library, announcements, recent posts, open posts,
Pubcon Website
Home / Forums Index / Google / Google AdWords
Forum Library, Charter, Moderators: buckworks & eWhisper & skibum

Google AdWords Forum

    
Tracking ROI using dynamic variables
Jon12345




msg:3488221
 11:55 am on Oct 26, 2007 (gmt 0)

I have a Confirmation page where I want to track the value of a sale using a dynamic variable.

Can Adwords conversion tracking track this? I don't want to just show the number of conversions against cost because the value of each conversion differs. Essentially, I want to monitor ROI.

Can this be done?

Thanks,

Jon

 

netmeg




msg:3488363
 2:57 pm on Oct 26, 2007 (gmt 0)

Have you tried Google Analytics? Tracking ROI is pretty easily done there.

Jon12345




msg:3488500
 4:44 pm on Oct 26, 2007 (gmt 0)

So are you suggesting I should just bin the advanced conversion tracking on adwords and just use Analytics? I read about roi tracking in the adwords advanced conversion tracking setup guide but it seems vague on how to actually view roi.

netmeg




msg:3488515
 4:59 pm on Oct 26, 2007 (gmt 0)

Analytics gives me a lot more information, and I found it easy to set up and get working with several types of shopping cart. Never tried to do it with AdWords Conversion code, to be honest.

Global Options:
 top home search open messages active posts  
 

Home / Forums Index / Google / Google AdWords
rss feed

All trademarks and copyrights held by respective owners. Member comments are owned by the poster.
Terms of Service ¦ Privacy Policy ¦ Report Problem ¦ About
© Webmaster World 1996-2014 all rights reserved