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Tracking ROI using dynamic variables

 11:55 am on Oct 26, 2007 (gmt 0)

I have a Confirmation page where I want to track the value of a sale using a dynamic variable.

Can Adwords conversion tracking track this? I don't want to just show the number of conversions against cost because the value of each conversion differs. Essentially, I want to monitor ROI.

Can this be done?





 2:57 pm on Oct 26, 2007 (gmt 0)

Have you tried Google Analytics? Tracking ROI is pretty easily done there.


 4:44 pm on Oct 26, 2007 (gmt 0)

So are you suggesting I should just bin the advanced conversion tracking on adwords and just use Analytics? I read about roi tracking in the adwords advanced conversion tracking setup guide but it seems vague on how to actually view roi.


 4:59 pm on Oct 26, 2007 (gmt 0)

Analytics gives me a lot more information, and I found it easy to set up and get working with several types of shopping cart. Never tried to do it with AdWords Conversion code, to be honest.

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