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How critical is it that the landing page have all keywords
myrrh




msg:3486606
 8:58 pm on Oct 24, 2007 (gmt 0)

I am doing an AdWords campaign for my nonprofit organization. I am having our members write the landing pages and where possible, all or most keywords in the Ad group for that landing page will be included in the content of the landing page. However, some landing pages don't have but just a few of the Ad group's keywords included. Each Ad group will have 10-30 keywords.

My question is will I get slapped for the keywords that don't appear in the landing page? All keywords in a given group are closely related, so someone arriving at a given landing page will understand how that page relates to the keyword on which they searched. The landing pages are on a fairly large website with a fair amount of related content and each landing page is approx. 200 - 400 words.

 

handsome rob




msg:3487251
 1:36 pm on Oct 25, 2007 (gmt 0)

If you're going to do that many landing pages, then I'd recommend more adgroups. Yes, you can use multiple destination URLs within one adgroup, but how many of those 10-30 keywords will you be able to get into your ads?

AdWordsAdvisor




msg:3487395
 3:37 pm on Oct 25, 2007 (gmt 0)

I am doing an AdWords campaign for my nonprofit organization. I am having our members write the landing pages and where possible, all or most keywords in the Ad group for that landing page will be included in the content of the landing page. However, some landing pages don't have but just a few of the Ad group's keywords included. Each Ad group will have 10-30 keywords.

My question is will I get slapped for the keywords that don't appear in the landing page? All keywords in a given group are closely related, so someone arriving at a given landing page will understand how that page relates to the keyword on which they searched. The landing pages are on a fairly large website with a fair amount of related content and each landing page is approx. 200 - 400 words.

myrrh, while Google wants to ensure that landing pages are relevant and useful to users who've clicked on AdWords ads, we don't expect every keyword to be used on the landing page. So long as your pages are clearly relevant to the topic you're advertising, you are providing valuable and unique content, and that the nature of you business is clear to users, its probable that your landing page quality will be fine.

In the past I have suggested using the "How would I feel if I landed on that page?" test. In this test, you make a concentrated effort to forget everything you know about your business, and put yourself in your customer's shoes. Search on one of your keywords, perhaps even feeling a bit excited to be looking for a product or service that you really want and need - say for your mother's birthday. Then, take a close look at your ad through the eyes of that customer, to gather some information about how you feel about the business which says they have what you want. Then click on your ad, and visit your site.

Once there, how do you feel? Take a look around. Are you comfortable with what you see? Would you trust that business with your home address and your credit card information if you knew nothing about them except what you see there?

Bottom line, what do your consumer's instincts tell you? Are you ready to buy, or are ready to leave?

All that said, here's some info from the AdWords Help Center which may prove to be useful:

How do I create a high quality landing page?
[adwords.google.com...]

AWA

myrrh




msg:3507255
 1:00 am on Nov 17, 2007 (gmt 0)

I've started the campaign and things are not looking good.

My keywords are inactive and Google is requesting some of them be bid at as much as 0.30. These are keywords that generate few or no ads so it's not like there's a lot of competition.

The site the landing pages are on has lots of content, no ads, no popups or anything questionable. The landing pages themselves are 300-500 words of original content that relate directly to the keywords and that in no way are misleading and clearly state what the intent is (to get people to visit our organization).

As I said, these are not competitive keywords and I was hoping for really low bids because I'm paying for this campaign out of my own pocket but at 0.30 there's no way I can afford it.

Please, how can I correct this situation?

Josecito




msg:3515038
 5:08 am on Nov 28, 2007 (gmt 0)

wellk i have the same problem i have an perfectly targeter landing page and nice CTR (more than 20%) and get my keys inactive, google support dont give me any solution to this :(

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