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New AdWords Keyword Analysis Feature: Diagnose KW Quality Score
thecloser

5+ Year Member



 
Msg#: 3484639 posted 3:42 am on Oct 23, 2007 (gmt 0)

New AdWords Keyword Analysis Feature: Diagnose KW Quality Score [adwords.blogspot.com]

The new Keyword Analysis page gives you a detailed breakdown of your keyword's Quality Score and how it might impact your ad's visibility. Specifically, you'll learn how keyword quality and landing page quality are performing and receive recommendations for improvement.

So this is neat...

Here's my big question:

If you're analyzing a "Poor" QS keyword, and the recommendation is that you "delete this keyword" is it pretty well a lost cause for that keyword, i.e. you can't just write new ads and improve/update your landing page quality or relevance?

Or is that keyword a write off in your campaign from then on out?

Thoughts?

[edited by: engine at 2:28 pm (utc) on Oct. 25, 2007]
[edit reason] permalink added [/edit]

 

tomasvdb

5+ Year Member



 
Msg#: 3484639 posted 8:18 am on Oct 23, 2007 (gmt 0)

on that note, if there is truly no hope for those keywords, would it be possible to get a report on them, so that they can be deleted in bulk?

Or can Google provide us with a rule of thumb to routinely weed out bad keywords? (e.g. no impressions in 30 days --> delete)

Volusion



 
Msg#: 3484639 posted 3:20 pm on Oct 25, 2007 (gmt 0)

If it is a poor keyword, no one will be searching for it. So it wouldn't matter how good your ad is--no one will ever see it.

ipohopper

10+ Year Member



 
Msg#: 3484639 posted 5:13 pm on Oct 25, 2007 (gmt 0)

Lame tool. I use custom keyword destination url's and when one is marked poor the Landing Page it shows in that tool is the main destination url in the Ad and not the custom url. Does google even look at the custom landing pages or just the one in the ad?

All of their tools and guides all say the same thing. Increase Quality of Ad, Landing Page, Delete, or bid higher? There's nothing new! I'm sure in another month they will come out with something else that will say the same thing!

iPo

thecloser

5+ Year Member



 
Msg#: 3484639 posted 8:32 pm on Oct 25, 2007 (gmt 0)

"If it is a poor keyword, no one will be searching for it. So it wouldn't matter how good your ad is--no one will ever see it. "

Uh, dude, they mean your QS for that keyword is "poor" not that no one is searching for it....

good2go

10+ Year Member



 
Msg#: 3484639 posted 10:41 pm on Oct 25, 2007 (gmt 0)

I requested a report or Editor parameter for Poor keywords from my rep yesterday.

As a proxy, he suggested looking at Min CPC. greater than .30

tomasvdb

5+ Year Member



 
Msg#: 3484639 posted 7:12 am on Oct 26, 2007 (gmt 0)

but the QS itself is not a good indicator whether or not the keyword itself is bad, or whether the landing page or adcopy should be improved.

from a housekeeping point of view, it makes sense to every now and then delete keywords that do not perform. But in order to do that efficiently, we would need a report that gives a breakdown of the QS.

I.e. a report that specifies which keywords have poor adcopy, which have poor landing pages, and which receive too low search volumes to be relevant.

netmeg

WebmasterWorld Senior Member netmeg us a WebmasterWorld Top Contributor of All Time 5+ Year Member Top Contributors Of The Month



 
Msg#: 3484639 posted 3:12 pm on Oct 26, 2007 (gmt 0)

I'm wondering if AdGroup has anything to do with QS, and if so, how much.

Case in point - recently I had an AdGroup that had two main keywords - in this case, two different names for the same concept. My ad actually mentions both keywords, as does my landing page (and the site). Search phrases with Keyword A all had a QS of "great" and minimum bids of .03 and .04. After a couple weeks, all the search phrases having to do with Keyword B went "poor" with minimum bids of anywhere from .20 to .50. So I created a new AdGroup with Keyword B in the name, and moved all the Keyword B phrases into it, along with the exact same ad. No changes to landing page. They've been humming along with a QS of "great" and minimum bid of .04 for over a month now.

Coincidence? I dunno. I don't have any other "poor" keywords I can test this on. I'm just puttin' it out there.

koncept

5+ Year Member



 
Msg#: 3484639 posted 10:01 pm on Oct 26, 2007 (gmt 0)

netmeg, I believe you are right on track.

My rep created a new campaign for me. After it got going we noticed that the keywords were mostly marked as "OK", and I said I would like to improve this. She agreed and did a further optimization which basically just involved more adgroups within the campaign and splitting the existing keywords among these smaller, more specific adgroups. Now nearly all keywords are "great"!

So just think.. when I wanted to improve the QS of my keywords she only suggested refining the adgroups, never mentioning to me my landing page at all. So I would say that yes, absolutely, adgroups themselves have a big impact on quality score.

peermedia

5+ Year Member



 
Msg#: 3484639 posted 5:11 am on Oct 27, 2007 (gmt 0)

Thanks Koncept for your post. I'm off to try some changes.

KaloVast

5+ Year Member



 
Msg#: 3484639 posted 12:40 pm on Oct 29, 2007 (gmt 0)

I find that if i'm met with a low keyword quality score, i can increase that score by increasing my bid for that specific keyword, or by creating a new ad that will incorporate those keywords in a way adwords identifies as more relevant. It's not that difficult to do. I like to create a new ad and use a few keywords i would like to increase. Of course, you're throwing these new ads into an even rotation in an ad group, so your quality score for that keyword will probably increase based on how many times that ad shows, which bolsters the rankings of those keywords. If you can justify it, create a new ad group and see what happens.

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