Msg#: 3474508 posted 6:14 pm on Oct 11, 2007 (gmt 0)
Thanks for responding beesticles. I am interested in using a commercial application. Im just not sure which ones would be best for my needs. I would like something that is flexible and that can be easily used by people who donít have programming skills. Any suggestions/recommendations?
Msg#: 3474508 posted 8:02 pm on Oct 11, 2007 (gmt 0)
Well, there's a lot of choice out there, so you probably want to take some time to consider why you want to get technology to help you. Most people get in a technology to do bid management because they're knee deep in Excel spreadsheets and would rather be doing something else that is just as valuable, e.g. keywords, ad copy, landing page testing etc.
If I were you, I'd think about these things: - will the technology actually improve the performance of your campaign, or will you be forced to set endless rules on a keyword basis which isn't much better than managing it yourself by hand? - will the technology give you insight into the opaque markets of G/Y/M by using your historical data to model performance? - can the technology handle multiple metrics, e.g if you make a margin of 10% on one product and 20% on another? - can the technology help you make reliable predictions and forward visibility, e.g. what will happen if I increase my CPA by 25%?
Msg#: 3474508 posted 8:09 pm on Oct 11, 2007 (gmt 0)
Most commercial applications start at a minimum cost of a grand and you end up paying percentage of spend on top. I even ended up paying contributions to their API tokens in the end. I soon found that a commercial app didnt pay (in my circumstance). However i did experience good CPA success with the technologies i tried. Have you considered manual full time manual bid management on your accounts, its api free and scalable and you can change linking, creatives and structure as much as you want.