| 2:31 pm on Oct 8, 2007 (gmt 0)|
WOW, I'm going to start advertising today for new and used category 5 hurricanes! I'm going to make a killing!
| 5:24 pm on Oct 8, 2007 (gmt 0)|
One word of warning to advertisers - keep your competitor brands out of these campaigns :)
| 11:56 am on Oct 11, 2007 (gmt 0)|
Haven't Google said for ages the more targeted you ad text the better the quality so why are they now encouraging dynamic KW. Surely this will just send people back to the old days of large adgroups generic type ads. What do you guys think?
| 12:38 pm on Oct 11, 2007 (gmt 0)|
i think now G has the checking / scoring algorithms to handle people doing that, so have at it. dki isn't the panacea it once was. in fact, in the hands of the inexperienced, i've seen it wreck things in a large way.
| 4:49 am on Oct 14, 2007 (gmt 0)|
|i think now G has the checking / scoring algorithms to handle people doing that |
It makes sense, a really really really pathetic CTR + high bounce rate + other factors = ad not relevant = no one wants to buy new or used category 5 hurricanes.
I think I'm going to at least try it out, and experiment with it (using tight budget constraints) and see what happens.
| 2:56 pm on Oct 15, 2007 (gmt 0)|
It still *can* work; I have a campaign targeted towards my state, and I am using DKI for 930 city names within that state, and all my quality scores (except for two) are great and the minimum bids are five cents or lower, and they've been that way for nine months now. The ad (and the site) is pretty tightly focused to the state, and I assume Google must know the city names are relevant to the state.
| 8:34 am on Oct 17, 2007 (gmt 0)|
Yes. They already have this but never explained...
I never knew that we can use dynamic keyword insertion inside the ad-copy....
Thanks a lot for the info.