homepage Welcome to WebmasterWorld Guest from
register, free tools, login, search, pro membership, help, library, announcements, recent posts, open posts,
Pubcon Platinum Sponsor 2014
Home / Forums Index / Google / Google AdWords
Forum Library, Charter, Moderators: buckworks & eWhisper & skibum

Google AdWords Forum

How avg. position effect with CTR - help needed
one day i got more impressions and CTR Got down

5+ Year Member

Msg#: 3468982 posted 1:47 pm on Oct 4, 2007 (gmt 0)

one day due to selecting content network i got 20,000 impressions by which my CTR got down very low. by this the average position also increased from 5.6 to 12.8, so what should i do to revert back my original ctr and avg. position.



5+ Year Member

Msg#: 3468982 posted 2:55 pm on Oct 4, 2007 (gmt 0)

Turn off the content network. The content network is notorious for adding thousands of impressions with little clicks. Google tries to target your ads to the right people to the best of their ability when it comes to the content network, but just because people are browsing online, doesn't mean they want to click on your ad. One recommendation is to create an entirely separate campaign for the content network. That way it's not mixed in with your searched keywords. It keeps them separate and both may perform better without one dragging the other down. Hope that helps!


WebmasterWorld Senior Member 10+ Year Member

Msg#: 3468982 posted 3:01 pm on Oct 4, 2007 (gmt 0)

The immediate way is to opt-out of the Content Network. But, you should understand what the Content Network is and determine how it performs for you before doing so.

One aspect to consider is that Quality Score for the search network only considers your performance on Google. Your CTR on the content network, therefore, has no effect on your minimum CPC bids or ad position on Google and the search network.

Global Options:
 top home search open messages active posts  

Home / Forums Index / Google / Google AdWords
rss feed

All trademarks and copyrights held by respective owners. Member comments are owned by the poster.
Home ¦ Free Tools ¦ Terms of Service ¦ Privacy Policy ¦ Report Problem ¦ About ¦ Library ¦ Newsletter
WebmasterWorld is a Developer Shed Community owned by Jim Boykin.
© Webmaster World 1996-2014 all rights reserved