Hi, one day due to selecting content network i got 20,000 impressions by which my CTR got down very low. by this the average position also increased from 5.6 to 12.8, so what should i do to revert back my original ctr and avg. position.
Turn off the content network. The content network is notorious for adding thousands of impressions with little clicks. Google tries to target your ads to the right people to the best of their ability when it comes to the content network, but just because people are browsing online, doesn't mean they want to click on your ad. One recommendation is to create an entirely separate campaign for the content network. That way it's not mixed in with your searched keywords. It keeps them separate and both may perform better without one dragging the other down. Hope that helps!
The immediate way is to opt-out of the Content Network. But, you should understand what the Content Network is and determine how it performs for you before doing so.
One aspect to consider is that Quality Score for the search network only considers your performance on Google. Your CTR on the content network, therefore, has no effect on your minimum CPC bids or ad position on Google and the search network.