|Google Analytics Features I'd Like To See #1|
- In some cases it only seems to be reporting around 60% of the actual traffic. Not sure how or why that is happening, but we host 250 sites here, and have all the actual logfiles and several analyzers running, and we remove all the bots and our own traffic, and it STILL shows as way low in some cases. Examples available upon request.
- How about a general repository for us to share filters? I'm thinking of something along the lines of the way Google offers widgets and gadgets and whatnot for iGoogle and Desktop. I've created some and gone out and found some out there that did things I didn't even realize were possible; why re-invent the wheel?
- I find the breadcrumb navigation somewhat lacking. There's a lot of times where I'm digging down deep to the keyword level, and I want to go back just one step, and I end up back about four levels, or worse yet, where I started.
- Much more help on setting up to track other types of campaigns (MSN and Yahoo PPC, online campaigns, offline campaigns)
- For those of us who are working with clients (as opposed to just our own accounts) it would be really great to be able to set up some kind of a demo account with some demo stats (or have one available) to show to clients. To be honest, they'd rather have me show them the benefits step by step with an account that looks like their traffic and their sample products than sit through your presentation. I can't show one client another's data, and they just don't seem to get how useful and important this information is unless they can see it and click on it and I can explain it in terms of their business.
Ok, that's for starters. I have more.
Sorry, I may be slow today - but I'll need a bit more information to go on. ;)
Hope there can be bulk edit for location formats* in latitudes and longitudes.
I had simular problems, disapproved ads were running in a different compaign. Took me a while to figure out why they were disapproved until I looked in the tools section.
I dont know if this is still the case, but it would be very helpful to put the information about why ads are disapproved that can be found in the 'tools > disapproved ads' section directly available from the campaign.
[edited by: Seb7 at 8:20 am (utc) on May 13, 2009]
Like to put a request in for 'CPC Conversion Optimised' bidding strategy.
I like the CPA bids, but on some compaigns I would prefer a CPC bid (without loosing the conversion optimisation).
Looking at where Google is putting the ads highlights areas where ads are given tens of thousands of impressions without a single click, and areas where I've had thousands of clicks without a single conversion.
Google's approach seems to be to slow down compaigns which dont produce a good CTR, but Google can easily optimise the comapaign to produce better results themselves.
Would be nice to stop wasting Ad impressions on URLs where it has become very obvious its not going to produce a result, and increase impressions where high results are being returned.
[edited by: Seb7 at 8:40 am (utc) on May 13, 2009]
|Most our locations are in latitude and longitude format such as 40.434436, -80.024817... |
It's like we have campaigns specific in match type and share exactly the same ad groups, keywords and target the same geo-locations.(blue-widgets-phrase/blue-widgets-exact).
Now we have the location list:
We have to put in them one by one in the custom targeting option and check them manually every campaign setting.
Is that clearer?
Many thanks to all for the most recent additions, which I'll be copy/paste into this weeks report shortly.
Aside to whitneycia: when I asked '*forms?' above, I had totally missed your initial post in which you had the typo 'froms' in the last sentence. Which explains why I had no idea what you meant in your follow-on post in which you just said '*forms'. I thought that was a stand-alone post. ;)
Anyway, the Advertiser Feedback Report goes out in about 6 hours - and additional feedback will happily be included from anyone who cares to post it here.
Now, let's start on next week's report. :)
Site and Category Exclusion:
it would be great if we could exclude keywords/phrases within urls:
Having negative keywords such as games, photoshop, lyrics, sport etc,
does not exclude them from webpages with those words in their urls in the content network.
same for tld's: for example .cn etc..
Site and Category Exclusion:
how about a "whitelist" of domains and webpages for an Inclusion list?
When running a Placement Report, I keep on checking domains for placement quality, that I had already checked in the past.
An option to exclude my whitelisted domains in the placement report would help out in the tedious weeding process of those thousand urls.
Same for whitlisting just a directory or specific webpage(s) but blocking the rest of the domain
Large informational sites such as about.com, encyclopedia type sites and patent gatherers can be excellent to advertise on, but could be easier to whitelist just that one directory, instead of blocking 32 directories for that site. Furthermore, not every site has their content organised in subdirectories or subdomians -> so I could just whitlist the 10 most interesting informational pages/patents etc..
I have some thought about Report Center.
When creating a new report, one can manually select campaigns you want to estimate from a list, but the list table is so narrow that I can not figure out which is the campaign I want(as a result of organized long campaign names :P). Please widen the table or put some funtion like mouseovering and display the full name.
Thanks a lot.
I would love to see an overall performance report (on accout level) which include Quality Score.
So it would be possible to follow your accounts Quality Score.
Thanks for the latest feedback, which I am copy/pasting into the Advertiser Feedback Report right now.
The report goes out late Thursday evening - so there's still plenty of time for more. :)
- In Adwords Editor, would like to be able to remove the Paused campaigns from the left navigation side view. For some accounts I have many many paused campaigns, some seasonal, and they get in the way.
- In Conversion Optimizer, when setting the CPA, it shows me all the deleted ad groups and sets a minimum CPA; if I try to remove it I get an error message.
- When I click on "Dismiss This Message" would like it to actually dismiss this message. I can't get rid of messages saying "Upcoming changes for creating Click-to-Play Video Ads" in my video campaigns.
In the previous interface, the edit keywords box allowed you to paste in lists where the individual keywords have bids and urls. Like...
[keyword] ** 1.75 ** [site.com...]
This doesn't seem to work in the new interface if there are bids or urls attached.
Further, the old edit keywords box would let you see all the existing keywords and paste right over them. So if I have a list of 953 keywords (and I do), each with unique bids and landing pages, and I changed the bids, I could view them all, select them all, and paste the new list, and be done. In the new interface, I have to first delete them existing keyword entries and I can only do that 50 at a time (or edit them manually one at a time, YUCK!) and then pasting the updated ones in, with keyword level bids and urls specified doesn't look to be possible.
Help, the old method was vastly superior to what I see now.
In fact, the new interface, it's too much work to do things this way. I paused it.
Could you please consider making it like the old one? Or let us delete more than 50 at a time and provide a way to upload a file (or better yet, paste away like we used to be able to do!)?
Tools -> Site and Category Exclusion:
a "whitelist" of domains and webpages for an Inclusion list on Campaign or maybe even Account level:
Add to that the possibility of giving weighted percentages per whitelisted domain or url.
So for my content network based advertising bids, the actual $-bids will be increased or lowered per domain/url:
similar to the % bid adjustement mode in the time of day based Ad scheduling.
on the graphs, including today's partial data as a data point takes up space, surely slows down G's processes (and therefore ours) and is fairly uselss for trend recognition.
kill it or at least give us the option somewhere to exclude today from the graphs.
on the graphs, it seems to forget the second metric that i add. i set 2 metrics, do my work, logout - all is fine.
but when i come back, the second metric is still selected, but it isn't visible on the graph.
to get it to show again, i have to select a different second metric (which i then switch back to my original choice).
PLEASE see my post about the keyword edit box, ~3 posts above. To me, this is a huge loss of functionality!
there's too much white space in the upper half of the page, above the graph area. squeeze that down, both above the main tabs (at the top of the page) and also above the sub-tabs (that are immediately above the graph).
when viewing campaigns, the totals at the very bottom used to display a total for the budgets, that seems to have gone away. please add it back in, it's very useful data for analyzing and managing spending.
[edited by: RhinoFish at 3:01 pm (utc) on May 21, 2009]
Lots of feedback this week - many thanks! I may even need to create a special RhinoFish sub-section. ;)
There are still five or six hours before I hit 'Send' on this week's Advertiser Feedback Report - and I'm happy to include late-breaking additions. I'll check back a time or two before it goes out.
By the way, last week's report was #300. Basically sent weekly for the past six years - with a great deal of the (verbatim) feedback coming directly from this excellent forum.
PS: an example of advertiser feedback at work (including your feedback) was posted about by engine, in this thread:
Google AdWords Enhanced Search Query Reports
30 minute warning bell now ringing. :)
I'll check back one more time just before sending.
And thanks again for all the feedback this week. Much appreciated.
You need to fix the ad diagnostic tool magnifying glass preview that exists next to the keyword. It's making unintelligent diagnostics.
We have a campaign that targets France and the campaign targets all 41 languages. We do this because there are always some people whose settings are different that the host country. For example, English is a common search setting all over the world, so there is a decent amount of traffic to be had by targeting English as well as the native language of the targeted country.
A real example. I'm targeting France and Spain, and my targeted languages are English, French, and Spanish. When I hold my cursor over the tool, it gives me the diagnostics results for "keyword" in "Paris, France" with language setting "English." Not very useful. What it should do is run the diagnostics with French. This is a more useful diagnostic.
[edited by: Soze at 7:18 am (utc) on May 22, 2009]
Re the new interface:
* For the Networks view, the text for the sites in list should be clickable links allowing the advertiser to easily open the site in another window to investigate it.
* The feature from the previous interface allowing one to look at campaign and adgroup results by either search or content network should be added to the new interface.
* There is a scrolling bug that causes several lines to be passed by when scrolling down. (In Firefox; other browsers not tested.)
* The graph function has a bug causing it to display metrics other than what was specified. It only happens when opening the page, not when changing metrics.
back to my pasting keywords into the old edit box where i could select them all at one time, append keyword urls, append keyword bids....
i REALLY need that feature, please put it back.
not having it seems to be causing other these problems.
right now i'm clicking back to the old interface and pasting into that old edit box and that works fine. and my keywords i just processed have appended keyword urls and keywords bids.
when i switch back to the new interface i see several things wrong with my entered, existing keywords...
(1) the count is wrong (because the ad group negative keywords disappear in the new interface)
(2) if i filter my existing keywords by match type, negative isn't a choice. i do realize that negatives also have exact/phrase/broad types to them, but that doesn't show them either. further, forgetting the negative keywords in this ad group for a second, if i filter non-neg keywrods by either exact, phrase or broad match type, it finds no keywords. perhaps it chokes on the appended keyword urls and keywods bids (which i'm begging you to put back into the edit box process, and to make the interface understand the appended data information).
shoot! i now see the negative keywords subsection at the bottom, where it seems you've segmented out negatives. so it makes sense that the counts are off of what i expected to see. the counts are working properly.
however, the filtering on the non-negative keywords by match type remains an issue though.
and did i mention i miss the ability to paste all ad group keywords at once, with appended keyword urls and keyword bids? :-)
[edited by: RhinoFish at 7:47 pm (utc) on May 22, 2009]
"there's too much white space in the upper half of the page, above the graph area. squeeze that down, both above the main tabs (at the top of the page) and also above the sub-tabs (that are immediately above the graph)."
It feels like the data window is sooooo small (and we're primarily in the interface to access data!).
I hope the analytical folks within G do a comparison of the old interface, versus the new, and look at the 2D data area that contains data, as well as volume of data presented. An above the fold analysis, as well as full page, should be an interesting, compelling, additional way to judge the new interface's efficacy.
when you add a second ad to an ad group, the system has always defaulted the destination url to the last one you entered within that ad group, making the assumption that the user will likely send the traffic to the same place.
when the new interface shows you the edit box for the new ad, the dest url it shows has converted characters like "&" to "&", which confuses the user. if G wants to internally convert urls in this way, that's cool of course. but showing us the url that's been modified will lead to questions and mistakes, in my opinion. so either force url character conversion upon entry or hide it all in the background - but be consistent about it please.
when you create a new campaign, and choose to copy the settings from an existing campaign, the campaign level "negative keywords" and campaign level "exclusions" (both category and domain type exclusions) don't copy over.
this is true in both the new and old interface. suggest during the copy process, you add an option to also copy these things. at the campaign level, users are thinking about broad conceptual issues that do very likely apply to all campaigns. a campaign level neg or exclusion might, for example, be a competitor's trademark or site that you've chosen to avoid in all things. have the analysts look at the nature of the c-level negs and exclusions - i think G should make them copy over to, by default.
when adding managed placements using the placement tool...
1) filter the sites it finds using our entered campaign level exclusions. it takes time to inspect each site and when i've made choices about types of sites and then am previewing placements and up comes some near naked women smoking from a bong on the home page of a suggested placement domain, i really feel like my time has been robbed.
2) when looking at the list of suggested placements, when there are subplacements and you drill down, it jumps you out of your list and when you return (after inspecting the subsections of a particular domain), your place in the higher level list is lost. please make that work better - i often avoid the valuable, better targeted subsections because it's a real pain to view/preview them.
3) when you click a site to go preview it, a google page opens with very little information on it, then you click through to the actual domain from there to preview the site. either ditch that intermediate step (its a time robber also) so we can jump directly to the suggested site -OR- add more valuable information to that intermediate g-hosted webpage. some ideas for more data there would be:
+title & meta keyword tag data from the site's home page (to make my previewing more effective, often a domain name doesn't tell the story)
+thumbnail screenshot of the site's home page (visual recognition can speed reviews, but make it load fast)
+average load time [so i can avoid the sites that get suggested that take forever to load (and this should flag your click fraud department, i mean, what human beings browse on sites that take more than 30 seconds to load? boot them from your network!)]
+demographics of the suggested site's visitors - sex, age, maps of where their visitors are from
+some kind of smart pricing indicator that tells me about the overall conversion quality of a site's traffic. I know you don't want to fork over a number - it may not be relevant to what i'm advertising also, but assign a tag to indicate that suggested sites fall into the upper third of content sites regarding aggregate G-tracked conversions so I know its a quality source of content. And hey, since we're doing this, put an option in there for me to bump up my from my default placement bid... yeah, i'm thinking of both of our needs here G. :-)
4) space is tight in this screen, consider ditching the mini-window that the placement tool is now framed within, in the new interface.
If you read this far, send me a fridge man, i felt jipped this past christmas. :-)