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Google AdWords Content
adwords content, adwords contextual, content network, contextual network
TeiraConsulting

5+ Year Member



 
Msg#: 3462672 posted 2:32 pm on Sep 27, 2007 (gmt 0)

Hi, has anyone noticed less traffic in Google Adwords Content? i manage a lot of websites where content is my main traffic source, but i don't know why content impressions has decreased in like 40% which is a lot, and i can not find any logical reason to this issue.
If anyone has any idea or has this problem and had a consistent response from google, please let me know.
Thanks

 

aeronautic

5+ Year Member



 
Msg#: 3462672 posted 3:08 pm on Sep 27, 2007 (gmt 0)

One reason could be that publishers are allocating less inventory to their AdSense accounts, and, or have shifted same to MS or YPN.

Shifts may also be due to frustration with the Orwellian-named so-called "smart pricing" which has inspired publishers like me to monetize some of their traffic elsewhere.

europeforvisitors



 
Msg#: 3462672 posted 3:17 pm on Sep 27, 2007 (gmt 0)

Aeronautic, why would a general loss of confidence by advertisers result in fewer content impressions by an advertiser who's trying to get impressions on the content network? If anything, one would expect a reduction in the advertiser population to make it easier for remaining advertisers to get impressions and clicks.

aeronautic

5+ Year Member



 
Msg#: 3462672 posted 3:19 pm on Sep 27, 2007 (gmt 0)

europeforvisitors comment may seem out of context because as they were posting the coffee was seeping in enough for me to re-read the original post and revise my posting and delete some portions as europeforvisitors was posting.

i'd understood (incorrectly) the first post to ask about less content targeted ads, not less content inventory from publishers.

my revised post reflects that new understanding, not the sleepy original edition.

netmeg

WebmasterWorld Senior Member netmeg us a WebmasterWorld Top Contributor of All Time 5+ Year Member Top Contributors Of The Month



 
Msg#: 3462672 posted 3:29 pm on Sep 27, 2007 (gmt 0)

but i don't know why content impressions has decreased in like 40% which is a lot

Over what period of time?

When I notice that content impressions are down, I start running site placement reports, to determine if it can be pinpointed to any one or group of sites. Lots of things can happen. A site that was giving you lots of impressions maybe have gotten shaken up in the SERPS, and they aren't getting as many impressions as they used to. Some site or sites may have blocked your ads from showing on their site. More competition for the same space. You have to run a lot of reports and start narrowing things down.

TeiraConsulting

5+ Year Member



 
Msg#: 3462672 posted 6:19 pm on Sep 27, 2007 (gmt 0)

Over what period of time?

When I notice that content impressions are down, I start running site placement reports, to determine if it can be pinpointed to any one or group of sites. Lots of things can happen. A site that was giving you lots of impressions maybe have gotten shaken up in the SERPS, and they aren't getting as many impressions as they used to. Some site or sites may have blocked your ads from showing on their site. More competition for the same space. You have to run a lot of reports and start narrowing things down.

Netmeg, thanks for responding.
I've noticed this impressions decrease since 9/18, i have no idea but this has decreased strongly. I understand all causes you've posted there, but that can't justify a 40% decrease in an over 600k/day impressions account, don't you think?. I've tried already site targeted campaigns, but they were not as effective because the CPM i had to pay was more expensive than the one in contextual advertising.

netmeg

WebmasterWorld Senior Member netmeg us a WebmasterWorld Top Contributor of All Time 5+ Year Member Top Contributors Of The Month



 
Msg#: 3462672 posted 6:40 pm on Sep 27, 2007 (gmt 0)

I understand all causes you've posted there, but that can't justify a 40% decrease in an over 600k/day impressions account, don't you think?.

Absolutely it can. I've seen it as recently as last week. Run the site placement reports, and find out where your ads are running. If you noticed first noticed it on 9/18, then run one for 9/17 and one for 9/25. (I only recently found you apparently have to wait two days before you can run a site placement report) If you don't want to deal with thousands of rows of data, filter out all sites with less than 500 impressions or so. Then take your top sites for both days and compare them.

If you find that most of your impressions are coming from one or two sites, that should send up kind of a caution flag, because you don't want to be too dependent on any one site for your traffic and revenue.

TeiraConsulting

5+ Year Member



 
Msg#: 3462672 posted 3:02 pm on Sep 28, 2007 (gmt 0)

Thanks for your advice Netmeg, i will get into adwords whenever it works and take the placement report to see the stats.
Thanks

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