homepage Welcome to WebmasterWorld Guest from 54.204.94.228
register, free tools, login, search, pro membership, help, library, announcements, recent posts, open posts,
Become a Pro Member

Home / Forums Index / Google / Google AdWords
Forum Library, Charter, Moderators: buckworks & eWhisper & skibum

Google AdWords Forum

    
Expanded Broad Match
and the connection between google suggested negative keywords
golles

10+ Year Member



 
Msg#: 3462326 posted 7:17 am on Sep 27, 2007 (gmt 0)

This may be a couple of one off's (if there is such a thing), but....

I am bidding on some broad match terms.
The expanded broad match is showing ads for a lot of irrelevant search queries against these broad match terms.

I go to google and have them suggest negative keywords for the particular adgroups.

Some of the expanded broadmatch terms my keywords are showing for are in the suggested negative keywords list suggested by google.

This does not sound too abnormal and one would expect this, but my question is - is this (negative keyword suggestions from google) a good guideline of for the type of expanded terms my keyword is showing for. Or is it just luck I found a few.

Clearly i want to identify as many as possible and just wandering if anyone has found this negative suggestion tool to be of any help with expanded broad match issues.

Thanks

 

poster_boy

WebmasterWorld Senior Member 5+ Year Member



 
Msg#: 3462326 posted 6:49 am on Oct 3, 2007 (gmt 0)

Clearly i want to identify as many as possible and just wandering if anyone has found this negative suggestion tool to be of any help with expanded broad match issues.

Yes, I've found the negative suggestion tool to be helpful - but it's not going to know the intricacies of your business well enough to accurately identify irrelevant or poor performing queries. It's a good starting point - but only a start.

jbgilbert

10+ Year Member



 
Msg#: 3462326 posted 4:30 pm on Oct 11, 2007 (gmt 0)

This is much bigger than one would think. The uproar began in late August 2007 and grew through September into October.

Here are some posts about the issue:
[sphinn.com...]
[publications.mediapost.com...]

BDuns

5+ Year Member



 
Msg#: 3462326 posted 6:34 pm on Oct 11, 2007 (gmt 0)

I wouldn't trust Google's negative keywords any more than I'd trust expanded broad match. I had my google rep build upon our list of campaign negatives, and he used the tool. The list he gave me would have inactivated probably 10% of my ads. I don't know if this was their tool, or the rep. or...?

The best way i have found to accomplish what you're trying to do is to run a search query report. Be sure to select a long enough time period, and only run one adgroup at a time...otherwise it gets tough to tell what you should pull out as a negative, and what you shouldn't.

When you look at these reports, you'll be quite shocked at where expanded broad match is showing your ads. Simply cut and paste the words you know shouldn't be into your campaign's negative list. It is tedious work, it takes time, but I've been doing this for the last month, and have doubled my conversion rate.

Global Options:
 top home search open messages active posts  
 

Home / Forums Index / Google / Google AdWords
rss feed

All trademarks and copyrights held by respective owners. Member comments are owned by the poster.
Home ¦ Free Tools ¦ Terms of Service ¦ Privacy Policy ¦ Report Problem ¦ About ¦ Library ¦ Newsletter
WebmasterWorld is a Developer Shed Community owned by Jim Boykin.
© Webmaster World 1996-2014 all rights reserved