| Google Impression Share. What does N/A Mean in Rank & Budget (Lost IS) |
narsticle

msg:3459303 | 4:00 pm on Sep 24, 2007 (gmt 0) | I currently have a campaign running that has a small budget. I want to increase the budget but would like to crunch some numbers and see what the most I can spend is while turning a positive ROI. I want to increase my impression share to 100% so i ran a report and it returned the following info: Impression Share: Less Than 10% Lost IS (Rank): N/A Lost IS (Budget): N/A Avg Position: 5.9 If the result is N/A for both Rank & Budget, how am I to accurately determine whether my issue is rank or budget and what type of budget to alot to the campaign? Please help. Thanks
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netmeg

msg:3459594 | 9:38 pm on Sep 24, 2007 (gmt 0) | I've never seen that. I'd think from that that either the campaign hasn't been running long enough, or else it's a VERY high trafficked set of keywords, or a very low one.
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