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Google $10.00 Click Minimum on All Keywords
Can't Add Any Keywords to Adwords without Getting $10 Minimum Bids
peermedia




msg:3456726
 4:22 am on Sep 21, 2007 (gmt 0)

Hi,

Its been nearly 2 years since I created or modified any adwords campaigns and I needed to finally do it today. Unfortunately, it seems any and every keyword (I literally submitted even garbage keywords like dasjdkasjdkjsaka) is getting penalized somehow that Adwords is asking me to bid $10.00/click. These aren't competitive keywords either, low volume (< 10 searches/month), only 0-2 other bidders, tried broad/exact/phrase matches, all same results.

I'm pretty familiar with adwords, I'm picking relevant keywords, my landing pages all have unique content, full page reviews of the product i'm selling, keywords in the adgroups match those on the landing pages, etc. I'm baffled as to what else I can do to get a reasonable click minimum?

Contacting support yields the usual form mail response, links to optimization and tips pages which I've read inside and out.

I even setup a brand new adwords account hoping that it was my ctr history that was holding me down, but even that yielded the same results. I'm really stumped and have no idea what else I can do.

Can anyone provide suggestions?

Thank you kindly.

 

vincevincevince




msg:3456734
 4:31 am on Sep 21, 2007 (gmt 0)

What's your quality score for those landing pages?

peermedia




msg:3456738
 4:41 am on Sep 21, 2007 (gmt 0)

All showing as poor. I'm even looking at my server logs and it doesn't even seem like Google hit my site since yesterday so I'm guessing their Quality Score is based just on history of the keyword / ctr and not even looking at my pages. Although for something this uncompetitive, I can't imagine it would be this bad.

netmeg




msg:3457133
 1:40 pm on Sep 21, 2007 (gmt 0)

The Quality Score doesn't have anything to do with your competition (and the garbage word should always get a high minimum bid)

You need to get a fresh pair of eyes on your site, your ads and your keywords.

Are ALL of your keywords Poor QS, or just some of them?

peermedia




msg:3457185
 2:40 pm on Sep 21, 2007 (gmt 0)

All the keywords (about 200) related to my product/service are showing up as Poor QS and getting the $10/click minimum. These really aren't competitive keywords either, generally 10 searches per month or less according to their volume tool. Even after making numerous changes, it seems that submissions are not getting Google to look at the updated site. How can I get Google to look at the updated site? It seems to be using the version from a few days ago to asses the QS and not the most recently updated version.

chinara




msg:3457229
 3:08 pm on Sep 21, 2007 (gmt 0)

copy your site to a new domain

peermedia




msg:3457284
 4:03 pm on Sep 21, 2007 (gmt 0)

The site is brand new, under a month old for the domain.

netmeg




msg:3457391
 5:36 pm on Sep 21, 2007 (gmt 0)

Ok, I misunderstood from your initial post - I thought you were reviving a two year old existing campaign.

If you are a new campaign, with new keywords that have virtually no competition, Google doesn't know anything about you. So you are pretty much ALWAYS going to get very high minimum bids, until they learn about your site, your keywords, and you establish some history. If you were adding this campaign to an existing account that you'd been keeping up - there is also an account QS, and that's what they use to give you the benefit of the doubt while they're evaluating the new campaign. But if you don't have, then you get socked.

It's going to take at least a couple weeks to several months for your campaigns to settle down. After you make changes, it could be a week before Google notices them. Once the account has been running for longer, that time will shorten.

I would take one or two of your keywords that are most important, and run them at the minimum. Control the cost by the daily budget. If your ads are good and your site is good, you should see them start to come down, then you can add more, as you gain history.

peermedia




msg:3457404
 5:49 pm on Sep 21, 2007 (gmt 0)

The idea of eating up $10/click really doesn't sit too well with me just to establish my QS/click history...

netmeg




msg:3457416
 5:57 pm on Sep 21, 2007 (gmt 0)

Then set them to where YOU want them, and leave them inactive for a while. Your QS might improve on its own (I did have that happen with one new campaign for a client - took about ten days) If your QS improves, your keywords will automatically go active again.

peermedia




msg:3457430
 6:12 pm on Sep 21, 2007 (gmt 0)

Really? I didn't know the QS could improve on inactive keywords. Ok, thanks. I made a few modifications to the landing page, but it sure would be nice to find a way to get their bot to look at the changes I made and hopefully let me know if my QS has changed.

netmeg




msg:3457496
 7:32 pm on Sep 21, 2007 (gmt 0)

I didn't know the QS could improve on inactive keywords.

Yep, it can. If AdWords doesn't have any information on your account or your campaign or your keywords, it takes a while to establish, and meanwhile, you go all $10. The same new campaign that I started and just left at my own bids is now running merrily along with all great and ok quality scores, and most bids under .25.

peermedia




msg:3457551
 8:36 pm on Sep 21, 2007 (gmt 0)

Meg, did you raise your bids to your minimum and leave it or just leave the keywords at your set maximum (and inactive) and just wait it out? How long did it take, days, weeks?

netmeg




msg:3457552
 8:38 pm on Sep 21, 2007 (gmt 0)

I've done it both ways for different accounts, depending on how much of a hurry I was in. If it wasn't a big rush, I just set 'em to 25 cents and waited it out - took about a week to ten days to see some real improvement.

When I was in more of a hurry, I just set ONE bid high, and left all the others inactive. I let it run only a couple clicks a day, and it was probably 3 to 5 days before things started coming down.

brizad




msg:3457802
 4:38 am on Sep 22, 2007 (gmt 0)

To get them to revisit your page and recalculate your QS quicker you can add a brand new ad to the adgoup. This often gets the bot to go recheck the page immediately. It doesn't work all the time though.

The other thing that seems to be hyper important lately is to have the "theme" kw of the adroup in the ad text. Dynamic insertion doesn't work much for this anymore and there's also some talk of dynamic insertion actually giving you a lower QS. I guess the theory being that you're too lazy to write a unique ad for each KW so the quality must be low.

peermedia




msg:3457819
 5:10 am on Sep 22, 2007 (gmt 0)

I recently modified the adgroup text copy to contain the main keyword of the adgroup (more or less the same as dynamic keyword insertion, just manually) and the same keyword is passed as a parameter (static, not using dynamic keyword again), in the url where my page reads it and uses it in the landing page. If that doesn't lower my bid rate, I'll go insane.

brizad




msg:3457827
 5:53 am on Sep 22, 2007 (gmt 0)

If that doesn't lower my bid rate, I'll go insane.

Patience young jedi... ;)

I know it sucks to hear that but give it some time.

bw3ttt




msg:3458015
 3:09 pm on Sep 22, 2007 (gmt 0)

It sounds like your domain has been flagged and there's nothing you can do except what chinara said..

make all your changes but put them on a new domain..

We both got nailed on June 10th and we're both doing fine now..

brizad




msg:3458178
 7:31 pm on Sep 22, 2007 (gmt 0)

What drives me nuts about this is how arbitrary it seems to be. For instance I have 2 sites that are based on exactly the same template and the text is very, very similar-basically some words are replaced. One is targeted towards the US and one towards the UK.

In the same account, bidding the same price on the exact same KWs with the same ads to these sites gets remarkably different QS. The US site almost always gets great and good and the UK one almost exclusively gets poor. That doesn't make sense. No matter what I do I can't get a good QS on the UK site. Maybe it's just cursed and I need to try another domain.

The other arbitrary thing that gets me is that if I have 50 kws pointing to the same landing page 10 will get a poor QS and a $10 min bid and 40 will get great and a $0.04 bid. The thing is that I'm using dynamic insertion on the landing page so that theoretically they should all be the same.

Or other things that are weird is like bidding on these kws:

blue widget
red widget
green widget
purple widget

arbitrarily one or two will get a bad QS. It doesn't make sense, since they all have a custom landing page and the only difference is the <blue> might be replaced with <red>. Seems the same difference to me. But obviously not to G. Confusing.

peermedia




msg:3458282
 11:27 pm on Sep 22, 2007 (gmt 0)

Brizad, I don't suppose you happen to find any solution to that did you? The QS should be the same since its the same template, creatives but for some reason, Google doesn't see that. I have no idea how to fix that problem either...

brizad




msg:3459351
 4:53 pm on Sep 24, 2007 (gmt 0)


Brizad, I don't suppose you happen to find any solution to that did you?

No, I haven't. The obvious ones haven't worked--landing page text, ad text, etc. When I get around to it I may try a new domain and see if that helps. It may just be that the UK domain is cursed or blackballed for some reason. I've never done anything spammy or blackhat with it though so I don't know.

peermedia




msg:3459367
 5:07 pm on Sep 24, 2007 (gmt 0)

Despite all the changes to my adcopies/landing pages I'm still getting $10/click for all my keywords, other than a new domain I'm really out of ideas here.

JBrown




msg:3459571
 9:08 pm on Sep 24, 2007 (gmt 0)

One thing people haven't talked about is the volume. If these keywords are getting less than 10 searches per month, then Google is likely flagging them as low-value keywords. It's a low value for Google because they are spending somewhat significant tech resources to track and serve ads for very little revenue.

It appears that Google does not have a problem with the long tail, but it doesn't want to waste resources helping advertisers go after the long, long, long tail.

Try to use some keywords that are getting at least 30+ searches a month. If this is successful, you may be able to add in some of those lower volume keywords later on.

netmeg




msg:3459590
 9:37 pm on Sep 24, 2007 (gmt 0)

Despite all the changes to my adcopies/landing pages I'm still getting $10/click for all my keywords, other than a new domain I'm really out of ideas here.

It's been three days since you entered this item. I don't know when you made all your changes, but that's much too soon to expect a response.

On a brand new campaign with new keywords, I tell my clients not to expect decent results for a month. At minimum.

ukwebmaster




msg:3460494
 5:13 pm on Sep 25, 2007 (gmt 0)

I had the same problem with a new campaign, poor quality score and 5 minimum bid (but with higher volume keywords).

My Google rep told me there was nothing I could do, and 5.00 was the price I had to pay. He told me to focus on improving the quality score, but also agreed he couldn't see how I could make it more relevant.

I left the keywords with a max bid of 0.10 and a week or so later, QS went from poor to great, minimum bid dropped to 0.02 and all the kewords were active.

Just confirming that 7-10 days of doing nothing can sort out the QS and minimum bid (and that Google should tell people this is a possibility)

peermedia




msg:3460512
 5:30 pm on Sep 25, 2007 (gmt 0)

I'll keep waiting but I don't really see any options. The only excitement I've had is I'm getting impressions on the content network, but the search network are all $10.00/click.

narsticle




msg:3460654
 7:27 pm on Sep 25, 2007 (gmt 0)

try directing the URL to a higher quality landing page. Might help.

peermedia




msg:3461585
 3:59 pm on Sep 26, 2007 (gmt 0)

I'd love to know how to improve my landing page anymore. The page is stuffed with the keywords (within moderation) and identical ad-copy to that of the adgroup. Title tag, h1 tags, this page has been redone entirely to be a built for an seo landing page that I can't conceive of any other way to improve the QS from the landing page anymore.

Green_Grass




msg:3461618
 4:21 pm on Sep 26, 2007 (gmt 0)

One of my landing pages had $5 - $10 minimum bids. I changed the whole layout, added easy and good navigation etc etc , removed, reduced adsense ads etc . Did all I could. Then kept waiting for almost 2 months. Nothing happened, so I had to finally change the domain.

On the other hand my other websites with 'great' QS sees continous fluctuation on a weekly basis..

So I conclude that some domains are 'cursed' - 'flagged' and have No hope.

In such a case, ..change domain. But wait for 15 days to a month before doing so.

With adWords, it is NOW a lot about patience.

peermedia




msg:3461627
 4:31 pm on Sep 26, 2007 (gmt 0)

I don't mind getting a new domain, I just wish there was a way to tell if the same effect would repeat or how many times I need to get domains until one works. Has anyone seen if its better to use an old domain versus a brand new domain? Any other factors relating to the domain that could matter (age, whois privacy, ip addresses, etc)?

I never thought I'd have to do so much SEO work behind a PPC business model!

This 57 message thread spans 2 pages: 57 ( [1] 2 > >
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