homepage Welcome to WebmasterWorld Guest from 54.227.40.166
register, free tools, login, search, pro membership, help, library, announcements, recent posts, open posts,
Become a Pro Member

Home / Forums Index / Google / Google AdWords
Forum Library, Charter, Moderators: buckworks & eWhisper & skibum

Google AdWords Forum

This 57 message thread spans 2 pages: < < 57 ( 1 [2]     
Google $10.00 Click Minimum on All Keywords
Can't Add Any Keywords to Adwords without Getting $10 Minimum Bids
peermedia




msg:3456726
 4:22 am on Sep 21, 2007 (gmt 0)

Hi,

Its been nearly 2 years since I created or modified any adwords campaigns and I needed to finally do it today. Unfortunately, it seems any and every keyword (I literally submitted even garbage keywords like dasjdkasjdkjsaka) is getting penalized somehow that Adwords is asking me to bid $10.00/click. These aren't competitive keywords either, low volume (< 10 searches/month), only 0-2 other bidders, tried broad/exact/phrase matches, all same results.

I'm pretty familiar with adwords, I'm picking relevant keywords, my landing pages all have unique content, full page reviews of the product i'm selling, keywords in the adgroups match those on the landing pages, etc. I'm baffled as to what else I can do to get a reasonable click minimum?

Contacting support yields the usual form mail response, links to optimization and tips pages which I've read inside and out.

I even setup a brand new adwords account hoping that it was my ctr history that was holding me down, but even that yielded the same results. I'm really stumped and have no idea what else I can do.

Can anyone provide suggestions?

Thank you kindly.

 

netmeg




msg:3461660
 4:46 pm on Sep 26, 2007 (gmt 0)

There's too many factors really to advise you blind. If I were you, I'd get someone else to look at my landing page, and my ads, and see if maybe I was missing something.

I had eight or ten keywords go to poor QS this morning in one account. So I'm wondering if there was an update overnight or something; they've been plugging along at OK or Great for the better part of a month. Also, the minimum bid to reactivate them only went up ten cents. Makes me wonder also what the factors are that make some bids go up a few cents, some go up to $5, and some go up to $10. Is a puzzlement.

ukwebmaster




msg:3461661
 4:46 pm on Sep 26, 2007 (gmt 0)

Give it a few more days...

chinara




msg:3461674
 4:48 pm on Sep 26, 2007 (gmt 0)

I never thought I'd have to do so much SEO work behind a PPC business model!

It least in SEO you know what to do: Buy quality links, and use some sort of link bait.

Adwords different world:
If you are a retailer you don’t have to do anything smooth sailing great scores, but most other business models watch out.

Green_Grass




msg:3461707
 5:21 pm on Sep 26, 2007 (gmt 0)

chinara

I have an ecommerce store also, which was hit by Poor QS the first time they started with this QS thingy..

It took a while to get back to 'great'.

In fact, it is only in the last one month or so, that I have 'great' on most keywords and it is now, after a very long time, that I am getting decent traffic from adWords.

I had meanwhile switched to geeting traffic from affiliates / Yahoo etc..

What I mean to say.. is that, QS is a gamble. You never know when the algo change may hit you. There is little stability. But this is the environment, we got to work in, for now.

aeronautic




msg:3461838
 7:23 pm on Sep 26, 2007 (gmt 0)

I've just scanned this thread but think I may have a clue for you if I've not missed an important detail.

Does the landing page have external links to affiliate domains or your own cart apps (off the landing page)?

AdWords decided that if you are in certain affiliate business relationships, that is not a quality experience for visitors.

So if you want to use AdWords, you can pay $10 CPC.

eBay is one I know of first hand.

I've experienced it and others have written about it.

To describe this conduct on the part of Google as arrogant is putting it mildly.

I'll be writing about my saga shortly but for now, I hope this helps you and others wondering where the $10 cpc came from.

In my case, testing the "if you let it run the CTR experience will drive the price down" theory resulted in a great windfall for Google.

From an e-mail I sent to "support" in July 2007:

"I increased the bid to the minimum to re-activate the ads. Surely any clicks would be charged at the fair market price, not the minimum bid of ten dollars ($10), especially since the CTR would be high.

And in nine (9) impressions the first click was earned! What a surprise! How perfectly consistent with the history of this ad group.

And what did Google do? It charged ten dollars ($10) for the single click for a CPM of one thousand one hundred and eleven dollars ($1,111.11)!"

How would you all like to earn a 1K CPM?

Do no harm? Bahh.

peermedia




msg:3461920
 8:23 pm on Sep 26, 2007 (gmt 0)

aero,

I have no outbound links to any other sites (I only have links to within the same site) and to the registration page. The registration page is offsite to a credit card processor, but I wrap it through a cgi page (which then forwards) to make it look like its all part of the same site. The location of the cgi page is in a seperate directory which is disabled by robots.txt so google's spider shouldn't follow it, all other pages on the domain are content rich pages.

aeronautic




msg:3461933
 8:31 pm on Sep 26, 2007 (gmt 0)

Peermedia - I'm outta guesses as to your issue then.

Nothing in the boilerplate they sent you was specific I take it?

It never is in my experience.

You could try calling and demanding a real answer on the phone but their first tier staff are nothing to brag about. Nor is management.

peermedia




msg:3461999
 9:49 pm on Sep 26, 2007 (gmt 0)

I keep getting formail responses, copy and pastes of their FAQ's, and when someone with a brain finally looked at my page to try and find the problem, his suggestion was maybe Adwords isn't for you. Not really the response I was hoping for from them :(

peermedia




msg:3463126
 8:35 pm on Sep 27, 2007 (gmt 0)

Just to add, I've added a privacy policy, contact form, search page, submitted a Google sitemap and added about 15 pages of additional spider food which is basically testimonials of the product/service. I have seen Google's spider come to my site, follow about 1/3 of these pages and to date, every keyword is still over $10.00. Do most webmasters really tolerate Google's antics here? I mean no offense to Google, but I've spent the better part of this week working exclusively to getting into Adsense with no hope in sight, I can't be the only one having these kinds of problems?

netmeg




msg:3463233
 10:25 pm on Sep 27, 2007 (gmt 0)

We keep telling you it takes time, but somehow it doesn't seem to register. Once you make your changes, it's going to be at least a week before Google even notices. Maybe two. Even if the bot is coming in and picking up the pages.

peermedia




msg:3463252
 10:54 pm on Sep 27, 2007 (gmt 0)

Sorry Meg, the reason I jumped the gun a little was because Google's support rep told me that their spider came to my site yesterday and still classed my QS as poor. I really don't mind waiting, I just don't want to be waiting around if their spider won't improve my QS once it rolls around.

Green_Grass




msg:3463425
 4:14 am on Sep 28, 2007 (gmt 0)

It may be time to change your domain. Also add value to your site with more content, better navigation, privacy policy, contact us etc.

Then delete all your existing campaigns in adWords and start afresh.

If that does not work, you really have no other choice.

Best wishes.

pjesse




msg:3465665
 6:20 am on Oct 1, 2007 (gmt 0)

Netmeg, I also started a new campaign and all of my keywords, 400 in all went to $10. I followed your advise, changed only one to the minimum and left the rest as is. Lowered my daily limit to $40 and after three days 200 of my keywords can back down to the original amount.
Thanks for the advice.

PJ

hugger38




msg:3465785
 10:10 am on Oct 1, 2007 (gmt 0)

Hi,

Qs is evaluated quite regularly in my experience. Make sure you have good unique content related to your search terms and you will be away. Relevancy is the overall key. If the qs doesn't get reevaluated just create a new account and start again so they have to asses the site from scratch. Content is king when it comes to QS!

AussieWebmaster




msg:3466043
 3:23 pm on Oct 1, 2007 (gmt 0)

The changes for the landing pages.... keywords should be on page, in title and descriptions (for best results) along with synonym etc.

Put keyword in ad text.

And ultimately you need to risk a few bucks to bring it down... just limit the exposure by placing daily limits.

We have to pay... we fund the barrier against click fraud

AdWordsAdvisor




msg:3466169
 4:59 pm on Oct 1, 2007 (gmt 0)

If the qs doesn't get reevaluated just create a new account and start again so they have to asses the site from scratch.

I'd advise caution when it comes to following this advice. Creating new accounts at the drop of the hat may bring the accounts to the attention of the policy team in way that does not reflect well on the advertiser.

AWA

peermedia




msg:3466191
 5:21 pm on Oct 1, 2007 (gmt 0)

AWA, can you clarify what you mean by advising caution? I setup a new account for the website I'm trying to submit. It was setup this way because its not tied to our core business (its for a different domain / product). From my understanding, this wouldn't be a problem since its unrelated to our other accounts products/services being promoted.

Thanks.

AdWordsAdvisor




msg:3466224
 5:53 pm on Oct 1, 2007 (gmt 0)

AWA, can you clarify what you mean by advising caution? I setup a new account for the website I'm trying to submit. It was setup this way because its not tied to our core business (its for a different domain / product). From my understanding, this wouldn't be a problem since its unrelated to our other accounts products/services being promoted.

To be clear, peermedia, I was speaking to the suggestion made by another poster to just create a new account and start again in order to 'force' the system to re-evaluate quality score.

When it comes to the subject of multiple accounts in general, I'd advise that, when an advertiser is contemplating opening additional accounts, it's best to contact AdWords support, describe what you want to do and why, and ask if to do so would fall within policy.

I'd also suggest referring to the AdWords Help Center for 'official' information on the subject. Below are a couple of related links. Since I was 'dinged' recently for just providing links, and not a real answer, I've also quoted the text below. ;)

Can I have multiple AdWords accounts?
[adwords.google.com...]

Quoting that page (though links within the text will be missing):

Google maintains a high standard for our user experience and the quality of our advertising. In order to preserve the quality and diversity of ads running on Google, we don't allow advertisers or affiliates to have any of the following:

* Ads across multiple accounts for the same or similar businesses.
* Ads across multiple accounts triggered by the same or similar keywords.

Individuals advertising for themselves or for their own businesses may only have a single AdWords account. However, your account may contain multiple ad groups and ads triggered by the same or similar keywords.

Only client managers (such as third parties or search engine marketers) who use a My Client Center can have multiple AdWords accounts. All associated accounts must be linked to the manager's My Client Center account. If you're interested in creating a My Client Center so you can manage multiple AdWords accounts for other people, you can sign up for Google Advertising Professionals. This program provides you with free tools and training to help you manage clients successfully.

And on a topic that is related to multiple accounts:

Double Serving
[adwords.google.com...]

Quoting that page (though links within the text will be missing):

To protect the value and diversity of ads running on Google, we do not generally permit advertisers to manage multiple accounts featuring the same business or keywords. Google does not permit multiple ads from the same or affiliated company or person to appear on the same results page. We believe that pages with multiple ads from the same company provide less relevant results and a lower quality experience for our users. Over time, multiple ads from the same source also reduce advertiser performance and lower their return on investment.

Google does not allow advertisers or affiliates to have any of the following:

* Ads across multiple accounts for the same or similar businesses.
* Ads across multiple accounts triggered by the same or similar keywords.

Individuals advertising for themselves or for their own businesses may only have a single AdWords account. However, your account may contain multiple ad groups and ads triggered by the same or similar keywords.

Only client managers (such as third parties or search engine marketers) who use a My Client Center can have multiple AdWords accounts. All associated accounts must be linked to the manager's My Client Center account. If you're interested in creating a My Client Center so you can manage multiple AdWords accounts for other people, you can sign up for Google Advertising Professionals.

To protect trust in Google, and to provide a quality experience for our users and partners, the double-serving policy is strictly enforced. Exceptions are granted only in very limited cases. Advertisers seeking an exception to Google's double-serving policy must contact AdWords Support. We take the following into account when reviewing requests:
-- The destination site for each ad offers different products or services (for example, a large manufacturer with two product sites, one solely for stereos and one solely for computers, both running on keyword 'electronics').
-- Each destination site has a different layout and design, and each URL and domain is different.

The following criteria are not considered for exceptions:
-- Target audience such as B2B (Business to Business), B2C (Business to Consumer), and gender.
-- Business structure such as different divisions within same company.
-- Accounts handled by various 3rd parties such as agencies and SEOs (search engine optimizers).

AWA

hugger38




msg:3466748
 7:58 am on Oct 2, 2007 (gmt 0)

For speed then adwords advisor, how regularly are the accounts looked at for QS? The poor guy that started this string may be having his business goals challenged by not being able to sort his account out. How would you reccomend he restarts? At the moment it sounds as if google wont return ROI for him purely based on his QS. If he has changed his site to fit with Googles guidelines how long does he have to pay top whack before being re-evaluated for QS? Can you request a re-evaluation?

chrisuk




msg:3466786
 8:54 am on Oct 2, 2007 (gmt 0)

It seems to me that some people make changes to their sites to improve quality/experience and believe they now have a worthy site. However it is obvious that they just want the adsbot to reevaluate in a timely manner to see if this is the case.

If it doesn't and business is stagnating as a result that benefits no-one surely, which would quite readily explain why many just open new accounts, not so much because they are hell bent on breaking the rules but simply because of frustration as income dries up.

Perhaps a future mechanism within an account or campaign that lets an advertiser indicate a page is ready for a second look? I know from my own account that site changes can take a long time to influence a qs change. Surely that goes against the emphasis on improving content if you are not rewarded quickly enough, equally business cannot always afford to wait.

Its well and fine quoting multiple account policies but really under this kind of scenario it will only encourage multiple accounts, remove the reasons for wanting new accounts and it won't be a problem. Advertisers I believe want to be able to tell Adwords they have fixed their sites and they don't want to be guessing over many days as to whether their hard work has paid off as time is money.

webdiversity




msg:3467029
 2:13 pm on Oct 2, 2007 (gmt 0)

Here are some "suggestions" which may or may not help.

I'd hazard a guess that the specific reason for your problem is that you offer in Google's opinion a poor user experience. Whilst it may be a discussion point on what constitutes that experience it's their ball and they can play their rules.

A couple of pages you may want to refer to are :

https://adwords.google.com/support/bin/answer.py?answer=46675&hl=en_GB

and

https://adwords.google.com/support/bin/static.py?page=guidelines.cs&answer=47166

If you have a feed of any sort you will likely provide a "bad user experience".

If you are an affiliate you should try to use URL's that belong to you. In other words Google (or Yahoo for that matter) are not keen on lazy affiliates who just create pages with tons of links to 3rd party sites. It's a technical solution but it can be done.

Just as a footnote, the Quality Score also applies to the content network so a "really bad" site will not even show on the content network.......

Webdetective




msg:3467391
 8:21 pm on Oct 2, 2007 (gmt 0)

I had the same problem with clickbank affiliate links. I contacted Adwords support about this and asked, with specific examples, if a clickbank hop link that doesn't have any redirects would be acceptable and he said yes, but I found out otherwise when I tried it.

I switched over my Ads in 2 of my Ad groups from my landing page on my own site to my clickbank link and affiliate site's Display URL, and a short time later, all my bids went to $10.00. Soon after I switched them back to my own landing page, bids returned to normal. I replied back to the Adwords support tech to complain. Still awaiting reply.

peermedia




msg:3467396
 8:25 pm on Oct 2, 2007 (gmt 0)

Well the products (4) I'm promoting are all on my domain and all the links on my site are to within my site. There is a single outbound link to the purchase page which is setup within a cgi script that is in a directory disabled via robots.txt so Google should see this as unique and relevant content rather than a simple affiliate linking.

peermedia




msg:3477475
 2:31 am on Oct 15, 2007 (gmt 0)

So after about 3 weeks of being frustrated with this, I just mirrored the entire campaign to a brand new domain. Started a new campaign / adgroup and all my QS/Bid rates are now between 30c - 80c, a huge improvement from the $10.00 clicks.

So with all that done, I want to know if there's a way to force the google adwords spider to come back to my site once I make a change to re-evaluate my Quality Score. I'm rather certain they were looking at the original version which was keeping me from entering the market.

Anyone have ideas to force their spider to re-evaluate my site?

Thanks for everyone's help, I really appreciate it.

chinara




msg:3477944
 4:01 pm on Oct 15, 2007 (gmt 0)

Anyone have ideas to force their spider to re-evaluate my site?

Add new AD it might help.

smallcompany




msg:3478250
 9:18 pm on Oct 15, 2007 (gmt 0)

The fact that domain name switch has fixed $10 issue, what does that tell you?

Your explanation of purchase page and CGI script did not answer the question about if you are selling your stuff or just promoting stuff of other people? If it’s yours, you ship physical products or it’s some kind of download, lead, etc.?

Some said affiliate links get hit hard, true in many cases.
We’ve had a chance to work with few clients who would get hit with $10 even on their own names. The only thing we could figure and connect was that they were some kind of lead harvesters, kind of college, university and so on. We guess that Google AdWords has figured that since they were not really offering anything as their own (product or service), they’ve got kicked by low QS. While an average affiliate can look into such site as into merchant (advertiser), for Google AdWords, that is still another type of affiliate.

Figure where you fit and go from there.

From our experience and long talks to folks ad Google AdWords way back in the past when we were frustrated over some of our sites, anything that sells directly should be fine.

Just changing the content usually DOES NOT help. You know why? Because it is about the CONCEPT and PURPOSE of your site, not about article you’ve been featuring.

Going back to domain name switch… That domain maybe belonged to somebody else in the past, who run it with content that Google AdWords did not like. Otherwise, your site is still not good (for whatever reason) from Google’s perspective. That means you may expect $10 to show again… but it may never happen, that’s the bad part about Google as there is no firm rule.
…and how it could be with all factors being calculated in. Just a small “left” or “right” may change everything, but we’ll never know it.

potentialgeek




msg:3479797
 2:21 pm on Oct 17, 2007 (gmt 0)

Also add value to your site with more content, better navigation, privacy policy, contact us, etc.

How does a privacy policy add value to a site? Nobody, including Google and its famous bot, knows if you copied and pasted it from another site, actually do what it says, or have any intention of doing what it says.

p/g

This 57 message thread spans 2 pages: < < 57 ( 1 [2]
Global Options:
 top home search open messages active posts  
 

Home / Forums Index / Google / Google AdWords
rss feed

All trademarks and copyrights held by respective owners. Member comments are owned by the poster.
Home ¦ Free Tools ¦ Terms of Service ¦ Privacy Policy ¦ Report Problem ¦ About ¦ Library ¦ Newsletter
WebmasterWorld is a Developer Shed Community owned by Jim Boykin.
© Webmaster World 1996-2014 all rights reserved