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Landing Page Features
Sana

5+ Year Member



 
Msg#: 3448198 posted 5:01 am on Sep 12, 2007 (gmt 0)

I have 12 campaigns in my Adwords account. Now I am creating a landing page but m confuse, should I create separate page for each campaign or just one for all as there is just a request form for visitor.
please suggest me Webmaster fellows.

 

zikews

5+ Year Member



 
Msg#: 3448198 posted 2:38 pm on Sep 12, 2007 (gmt 0)

If the keywords vary in terms of products/services provided then I would suggest having different landing pages which are designed specifically.

For example If you have the following:

Campaign 1 - green widgets
adgroup a - cheap green widgets
adgroup b - compare green widgets

Campaign 2 - blue widgets
adgroup a - cheap green widgets
adgroup b - compare green widgets

Campaign 3 - Red widgets
adgroup a - cheap green widgets
adgroup b - compare green widgets

You'd get a better result if green widgets went to a page designed for green widgets rather than all the different widgets going to one page. Not only is it better for the customer but with the right focus on content per widget you'll increase your chances of getting a bettter conversion rate & in theory a better quality score. This system works perfect in my opinion.

Cheers

arieng

5+ Year Member



 
Msg#: 3448198 posted 3:01 pm on Sep 12, 2007 (gmt 0)

Hi Sana, you may be too far along but here's a thought. I think you'll have much more luck if you approach this from a completely opposite direction.

You shouldn't be buying AdWords campaigns and THEN creating the pages. Do the pages first, building content based what the site neeeds to become a useful and coherent space. Then, take the individual pages and build keyword groups that would lead prospective clients to that specific content. You're paying for the traffic. Its more important that it converts in to some goal than that it hits the right keywords.

Later on down the line, you can always branch off a few content pages to show relevance for a particular keyword set you're after.

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