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Ad Scheduling Effect on Quality Score
BigAdventure




msg:3431725
 4:08 am on Aug 25, 2007 (gmt 0)


Late night clicks have a lower conversion rate in my industry.

So I use the advanced mode scheduling to substantialy reduce my bids during those hours (by about 80% which is in keeping with the lower conversion %)

On some compaigns I just turn them off after hours, but I like to have a presence for the people who surf at night and call the next day (not a substantial percentage for me, but every bit helps)

But I wonder if the reduced bids at night jack my quality score and cost me during the day.

Or is the quality score weighted by ad position, and I'm okay?

If it's FUBARing my Quality Score then I'd be better off just shuting them off after hours.

Thanks to all for any insight.

 

AussieWebmaster




msg:3432100
 7:28 pm on Aug 25, 2007 (gmt 0)

The QS is independent of the position

BigAdventure




msg:3432214
 12:07 am on Aug 26, 2007 (gmt 0)


Thanks Aussie

Isn't there some kind of calculation allowance for ad position?

Otherwise the top position ads would just keep ratcheting up their quality score,

It would seem that if an ad in 4th position got a 50% CTR and an ad in 2nd position got a 50% CTR the 4th position ad would wind up with a higher quality score.

brizad




msg:3435787
 7:11 pm on Aug 29, 2007 (gmt 0)

A few weeks ago I had one campaign running at an overall CTR of less than 1%. On a lark I turned off the ads from midnight to 6am and the CTR shot up to over 4%. I don't know exactly why it should happen that way but it sure did. I plan to test this concept more in the future.

Rehan




msg:3437492
 11:20 am on Aug 31, 2007 (gmt 0)

BigAdventure, you're right that ad position is a factor for determining the quality score. Read AWA2's post at [webmasterworld.com...]

nightfly




msg:3439840
 9:36 am on Sep 3, 2007 (gmt 0)

but here it says qs does affect your ad position and the minimum bid.
[google.com...]

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