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Google AdWords Features I'd Like to See, #10
Continued. Share ideas for making your life easier

 11:14 am on Aug 3, 2007 (gmt 0)

Contimued from: [webmasterworld.com ]

In reports:
"Filter Your Results
Show only keywords that match all of the following criteria:"

I miss conversion related choices.



 3:32 pm on Mar 20, 2008 (gmt 0)

From what i was told netmeg, the automatic match term is linked to an existing term in your current campaign, so you may be able to run a search query report and see what comes up in there? I'm not sure if it will have a new match type in the report or if it will just show up as broad match.

I haven't found anything in reports that refers to the automatic matching yet, but I can't check because there are no client accounts in my mcc at the moment

Appropos of that, there should be a way to find out the customer id numbers in the AdWord Editor. When I was talking to support, they wanted all my customer id numbers, and I couldn't readily get to them, because they're not in my console account, and I don't have everyone's original account email and password easily to hand. Some of them have been linked in to me for four years or more.

So please add "customer id visible in adwords editor" to the list.


 3:37 am on Mar 21, 2008 (gmt 0)

I've just now added all the latest posts to the Advertiser Feedback Report, which will go out in an hour or two.

Many thanks! By the way, I even had to add extra space in the report this week for all of these.

Excellent. ;)



 9:27 am on Mar 23, 2008 (gmt 0)

Just submitted, AWA.... Oy, I just missed the boat!

My needs are rather simple and I'm pretty dumb.

Taking away the modest "Search" page under "Tools" broke my heart and is making my life harder.

The replacement in the Adwords Editor does not provide for the modest needs that I had. To even approach the simple queries I liked to make requires some compromise and creative searching to get even close to what I want.


1) It was handy to have the "Search" page right on the interface. I didn't have to download my account to ensure I was getting real-time data.

2) The modest "Search My Campaigns" box that replaced it is useless. A search for "widgets for a pc" brings up every keyword with any of those 4 words including the articles. Invariably, it "caps" the results before it gets to the result that I was actually searching for.

3) There are no "Advanced Options" for "Search My Campaigns" as far as I can tell.


My guess is that Google eliminated the "Search" page under "Tools" so users wouldn't be sapping their bandwidth.

For all we pay and if anyone should have sufficient bandwidth for their clients' needs, it should be Google!


Anyone else miss the "old" Search Page?



 5:27 pm on Mar 27, 2008 (gmt 0)

It's Thursday, so I'll push this back up the top.

I have some accounts in my MCC that for whatever reason, are on hold, but I don't necessarily want to delete (unhook) them just yet. In some cases, the client's business is seasonal, in others, the client is on sabbatical, etc etc. I'd like to be able to hide these from view, similar to the way we can hide campaigns and ad groups - how about being able to 'Pause' accounts, and then having an Active ¦ All Accounts choice for viewing?

Also, I'd kind of like a smarter Keyword Tool. I notice it usually gives up to 150 ideas, but I could wish there were a way to get rid of the obvious wrong ones (or the ones already marked as negative in my account) so I could have the possibility of getting more *good* ones. Or is there some option I'm unaware of that will let me do that?


 1:39 am on Mar 28, 2008 (gmt 0)

OK, here I am, yet again, with my usual Thursday afternoon message.

Your latest additions to this worthy thread are now copy/pasted in the Advertiser Feedback Report - which goes out in (counts aloud, carries the one) roughly 3 hours.

Still plenty of time (and room) for more.




 11:49 am on Mar 28, 2008 (gmt 0)

This may have been suggested before, but the ability to schedule different ad texts would be fantastic. For example, if you have a sale over the weekend, being able to schedule an ad to go active on Saturday morning, then automatically pause on Sunday evening. Would make life a little bit easier.


 10:01 pm on Apr 1, 2008 (gmt 0)

In AdWords Editor it would be nice to have an option to have a user-controlled default setting on lowering bids such that bids are not lowered below minimum bid. In the current UI that option has to be positively selected every time. Most of the time we don't want to lower beyond this figure, so it would be nice to have it default a different way.

This request should be a no-brainer, because it increases bids. ;)


 3:04 am on Apr 4, 2008 (gmt 0)

Thanks beesticles and cline. Got 'em. ;)

Still a few hours to go for for late-breaking additions, and plenty of room in the report.




 11:40 pm on Apr 10, 2008 (gmt 0)

This week's report goes out in about five hours.

Still plenty and time (and, obviously, room) for your additions, which I will quote verbtim.

Thanks. ;)



 1:33 pm on Apr 11, 2008 (gmt 0)

Give Google Adwords API team some more servers. API is so slow these days.



 3:39 am on Apr 17, 2008 (gmt 0)

You've automated just about everything else, including the supposed "review" of ads before they run... So why not automate the process to verify that the landing page domain matches the display URL domain? Google should be ashamed of the pollution in the search ads resulting from the current manual process, which is broken.


 2:11 pm on Apr 17, 2008 (gmt 0)

Why do I have to run reports separately to view Local Business Ad performance? Put it in the console, please; there's room for another tab. (And I have a 24" widescreen)


 3:18 pm on Apr 17, 2008 (gmt 0)

adWords is getting too complex for newbies.

How about two views..

Basic for the newbies.

Advanced for the experts.


 6:12 pm on Apr 17, 2008 (gmt 0)

I would love the ability to target based upon operating system using something other than keywords/ad copy to pre-qualify the users.

So please make Mac users a demographic that we can choose.


 6:14 pm on Apr 17, 2008 (gmt 0)

Ugh! would you guys please once and for all fix the secure vs non-secure issue in all the AdWords console so that I don't have to keep dealing with all these popup messages telling me the page has secure and non-secure elements? It's a REAL PITA! And basic web design too; someone there ought to be able to figure it out.


 6:38 pm on Apr 17, 2008 (gmt 0)

I was very glad to see this thread at the top of the page when I visited just now.

All the new posts will go into today's Advertiser Feedback report - which will go out around 10:00 pm PST this evening. Lots of time and space for more. ;)


adWords is getting too complex for newbies.

How about two views..

Basic for the newbies.

Advanced for the experts.

Green_Grass - do you mean simpler than the 'Starter Edition' which is currently available to new advertisers at sign-up? (since about this time in 2006, if memory serves - which it may not!)

Below is a link to a bit of info, if you are not familiar with it. It's important to note that while one may 'graduate' from Starter to Standard, one may not go (degraduate? ungraduate?) from Standard to Starter, for technical reasons.

* How do the Starter Edition and Standard Edition compare?


Thanks again for keeping this thread alive!



 5:22 am on Apr 18, 2008 (gmt 0)

The latest Advertiser Feedback Report goes out in ten minutes - so closing up shop for this week's posts. Thanks for those.

Even though I have not been able to post a great deal recently, it's probably still worth mentioning that I will be away from the office entirely, on Friday April 18 and Monday April 21 - and almost certainly not reading or posting. Back on the 22nd. ;)



 6:19 am on Apr 18, 2008 (gmt 0)

Given the plethora of new features that have come into adWords, it may make sense to revise the 'Starter Edition' to include a few more features. ( Frankly I was not aware there was a starter edition). I get complaints from small time users that they can not use the current adWords as they simply find it overwhelming. Maybe I will direct them to the starter version..but that seems to lack the punch of adWords..


 6:32 am on Apr 18, 2008 (gmt 0)

I'll request again... :)

1) Please add a notification that is "opt innable" for when a keyword goes inactive. From poor quality, low volume or whatever.

2) Option to run a campaign on ONLY the Google search partner network.

Cheers AWA.


 10:15 am on Apr 18, 2008 (gmt 0)

This may have been suggested before, but I have three things:

1. Report Country / Conversions
If you have a campaign running in multiple countries it is not possible to view how much you are spending in each country and how much conversions you made in each country. For affiliates (and others) using Adwords it would be more then welcome to have an option for generating reports for this (cost and conversions per country). Currently it is not possible to see if one or more specific countries are 'eating' too much money.

2. Duplicated keywords
Until about six months ago when you would search for new keywords within an specific adgroup there was an option you could check that would prevent Adwords Keywords Tool from showing existing keywords in the same campaign in any of the ad groups belonging to that campaign.

Somehow this great option has been removed about six months ago when the whole Keyword Tool was renewed. Now you can only select the option "Don't show keywords listed in this ad group". Before the change there was also the option "Don't show keywords listed in this campaign".

The problem of not having this option anymore is that you will get a lot of duplicated keywords, costing too much time to find and delete the duplicated keywords.

3. When edditing bids for keywords there is an option "raise all CPC's till minimum". What I'm missing is the option "lower all CPC's till minimum".


 10:33 am on Apr 18, 2008 (gmt 0)

One more thing :)

Printing invoices
Every three months I have to print Adwords invoices for Dutch tax administration. There are about 30 invoices per month. So in three months there are 90 invoices. To print an invoice you must follow the steps below:

1. Go to "My Account" (only one time)
2. Select time frame (only one time)
3. Right click on an invoice and open in new tablad (90 times)
4. In new tablad click on "printer friendly invoice" (90 times)
5. Select the print option in your browser (90 times)
6. Close tablad (90 time)

You see the problem? :)

Would be great if the printer option is available on the first page of "my account". Or if you could select a time frame and download all invoices in a PDF directly. Or last but not least option, reduce the amount of invoices. Currently Adwords is taking about 500 euro each day from my creditcard. Why not take 5.000 euro for example? Or why not let the customer choose how much money Google may take from the credit card each time? Or why not let a customer pay in advance by credit card?


 6:17 pm on Apr 18, 2008 (gmt 0)

Two reporting requests...

1) Conversion data for hourly reports (I know Google has this info so why holdback?)

2) Ability to run Placement Performance Report with previously excluded domains omitted (Its hard to wade through and pick out new losing domains when you have 1500+ domains already blocked)


 10:59 pm on Apr 20, 2008 (gmt 0)

Adwords Editor finding duplicate keywords across all campaigns within the account. Sorry this is so obvious I am certain it's been requested and I missed it.


 12:50 am on Apr 25, 2008 (gmt 0)

Very glad to see this thread so active this week. ;)

Still plenty of time for more thoughts, as the Advertiser Feedback Report (AFR) won't be sent for another three or four hours yet.

BTW, I will be missing in action next Tuesday and Wednesday, and not reading/posting. It'll also be one of those very rare weeks in which the AFR does not get compiled and sent.

But the following week's report will be that much longer, as a result.



 8:45 pm on Apr 30, 2008 (gmt 0)

The process for granting MCC access to the Website Optimizer for my clients is a nightmare. My clients don't want to mess with this, they want ME to do it all, and I can't even log in with their account and grant myself access because I'm not given the option until the experiment is completed which won't happen until their developer gets around to installing the code, and times that times a bunch of clients, and geezopete. It's almost more trouble than it's worth.


 11:36 pm on Apr 30, 2008 (gmt 0)

Placement-targeted campaigns now have CPC bidding, which is great. However, Adwords Editor does not allow for CPC bid changes in placement-targeted campaigns yet. I presume that is because the new CPC-bidding feature came out AFTER the last Editor release?

2 possibly-related issues: 1) we cannot run our bids tool via API's on these CPC placement ads. 2) IF we create a CPC-bid based Placement-targeted campaign, we cannot edit at all via Adwords Editor. If we create it via Editor, chagne the bidding to a CPC-based method in Adwords, then we can edit the campaign in Editor, but we still cannot change bids in Editor.


 1:48 pm on May 6, 2008 (gmt 0)

Thanks for adding the feature I requested on 18 Feb!

In the reporting function there's a lovely function to export a graph that can be copied and put into an email (one I asked for here! Thanks for listening!). It would be nice if a label could be applied to that graph automatically showing the name of the variable being graphed (CPC, Cost, Impressions, etc.). I find I'm having to write them out when I send these graphs to clients.


 1:28 am on May 9, 2008 (gmt 0)

The latest posts will be included in the Advertiser Feedback Report shortly - for which I thank you.

Still time for more!

Many thanks for your note, Cline. ;)


Oliver Henniges

 8:56 am on May 9, 2008 (gmt 0)

> adWords is getting too complex for newbies.

this thread is getting too complex for newbies;) How far do you expect me to walk back for NOT repeating a suggestion, if I'm new to adwords?

If someone ever starts a new thread, could you please sum up what HAS been suggested and what HAS already been implemented? (Would surely be a nice feedback/clap-on-shoulder for the google-engineers)

Is there any interface to define different headlines on keyword-level?

I wrote a little script to extract data from my warehouse-management, which privides me with csv-lines for the adwords editor input field, so that I can define distinct target URLs, matches and bids according to my needs; but this does not work for the headlines and texts of the ad.

Note that the {keyword} option does not work that easy in languages other than English: For instance, as I wrote in this thread [webmasterworld.com] e.g. Flexation of attached adjectives and verbs may depend on the keyword-noun-phrase.

[edited by: Oliver_Henniges at 9:00 am (utc) on May 9, 2008]


 8:07 pm on May 19, 2008 (gmt 0)

Many of us promote own or products of others that require us to use one or more TM terms in ad text.

For the complete TM management, I have this to suggest:

For regular AdWords accounts, create TM sub-interface under tools, just like we have the one for disapproved ads. There, clearly state which (if any) TMs we have assigned as allowed to use under particular account. In addition, create a way where we can query TM owner for allowance.

On the other side, create a sub-interface for TM owners and let them manage it themselves. They will be happy to do that on the screen, rather than by emailing or sending a fax to Google’s TM team. In that interface, an owner of TM will maintain their TM terms, see which accounts have allowance, and be able to manage multiple terms so advertiser #1 has three terms allowed, while advertiser #2 one term only. It could be on a group level.

Since Google AdWords has been pretty good so far when it’s about usability and managing interface in general, I am sure that same people will be more than successful in making this to be positive user experience.

You can even go to a detail like display URL. TM owner can allow you to use their TM terms only in a conjunction with certain display URL. That would reduce the possibility of possible abuse which now is wide opened.


 1:10 am on May 20, 2008 (gmt 0)

I was really glad to see this thread return to the top of the page today. After all this time and all these threads, I still think it's excellent when someone adds a post.

There's lots of time before the Advertiser Feedback Report goes out on Thursday night - so keep those cards and letters coming.

:) AWA

This 259 message thread spans 9 pages: < < 259 ( 1 2 3 4 5 6 7 [8] 9 > >
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