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Can I link my Analytics to my AdWords?
I have multiple AdWords accounts but one analytics account

 9:11 am on Jul 25, 2007 (gmt 0)

I run a number of websites under the same parent company - each website serves a division of the parent company and has a different area of business and unique content.

Currently, I have a single analytics account registered under my own (parent company) email address, and within that I've got all the division websites listed and harvesting usage stats.

We have now set up AdWords campaigns for each division, using different division email addresses for the account details (they are each paying for the AdWords spend individually) and I would like to link each to their respective Analytics information.

So what we have is:
- Analytics for parent company
- Analytics for division1
- Analytics for division2
- Analytics for division3
- Adwords Campaign for parentcompany

- Adwords Campaign for division 1

- Adwords Campaign for division 2

- Adwords Campaign for division 3

From what I can see, there's no way to link the Analytics to the Adwords campaigns as they're not on the same account, even if I add a user to analytics and give them admin rights, it won't let me link.

So the only way looks to be creating a new analytics account for each site, but then we would lose all historic data.

Are there any ways around this that anyone can think of?

Ideally, I'd like to have an overall manager account where I can keep track of all the sites and their respective campaigns, but that's one for the wish list I think.



 10:08 am on Jul 25, 2007 (gmt 0)

I think you can do it with a filter (because I have done it) but I can't get into Analytics at the moment to remember how I did it - every time I try to get in, either from AdWords or from the Analytics home page, it says it's not found on the server (!)

Not Found
The requested URL /analytics/home/report was not found on this server.


 10:15 am on Jul 25, 2007 (gmt 0)

Yep .. analytics is down for now I guess.


 10:59 am on Jul 25, 2007 (gmt 0)

Back up now :)


 11:19 am on Jul 25, 2007 (gmt 0)

What about this...

In my "master" account where I've already got all the analytics domains set up (and have been running for the past 9 months), I leave everything as it is.

Then within the Adwords account for each division, I create a new Analytics account.

On each page that is to be tracked, I then paste the new _uacct value after the original one, so I end up with:

<script src="http://www.google-analytics.com/urchin.js" type="text/javascript">
<script type="text/javascript">
_uacct = "UA-OLDACCOUNT";

_uacct = "UA-NEWACCOUNT";

Does that make sense? Any problems with doing that? I've tried and Analytics has verified the new code and is gathering data... if so, bit of a bodge but problem solved!


 2:04 pm on Jul 25, 2007 (gmt 0)

I dunno - that doesn't seem right.

See if something like this will work for you:

I have a client who has four websites, two of which participate in AdWords.

I set up ONE account for him, and listed each of the four sites.

For each of the two sites that used AdWords, I created the following filter:

Filter Name: SiteName AdWords Data
Filter Type: Custom filter
Set the action to Include
Filter Field: Campaign Target URL
Filter Pattern: example\.com
Case sensitive: no

If you have subdomains or directories for which you have specific AdWords campaigns, I'm sure you can specify those too - as long as the target urls in the campaigns match the ones you put in the filter.

Seems to work for me.


 2:43 pm on Jul 25, 2007 (gmt 0)

I see what you're doing netmeg, but mine's a slightly different problem.

I've effectively got multiple (three to be exact) clients (each division manager), with an Adwords account each (each division has it's own budget so the account is opened with their respective c/cards).

I've then got a single Analytics account like yours, but Google won't let me link the Adwords account to the all-in-one Analytics account.

So I can't even get to the filter stage (which I'm going to implement into another site I run - thanks!).

I'm just waiting for some data in the analytics, but I think my version is working now, albeit untidy. I guess I can just discard the old analytics ID and leave the account as historic anyway.


 2:46 pm on Jul 25, 2007 (gmt 0)

I have a client who has four websites, two of which participate in AdWords.

Oh, just re-read this. Are you saying then that your client has two AdWords accounts? Wouldn't this need two separate Google logins?

I'm currently juggling four Adwords accounts and now four Analytics accounts:
me@domain.com - this has the old all-in-one Analytics account


 3:40 pm on Jul 25, 2007 (gmt 0)

No, my client has one AdWords account; we use different campaigns for each website.

If you don't think this will work, then you probably better contact AdWords support.


 4:04 pm on Jul 25, 2007 (gmt 0)

Ah, that's cleared it up, cheers netmeg.

It's because we've got all the divisions using their own Adwords account. I've filled out a form to somewhere at Google but if I can live with having multiple logins (it's only me that will have this problem, other managers will each have their own single account to maintain) then it should work as is.

Cheers for your advice anyway!


 1:27 pm on Jul 27, 2007 (gmt 0)

I have exactly this same problem, only we have 18 AdWords accounts we want to connect to 1 Analytics account. Official helpdesk answer is: you can only connect one-on-one.

AWA? Is this correct? If not, how to do it? If yes, could this be changed please?

Hard to imagine Fortune 500 companies having only 1 Adwords account connected to their overall websites analytics :)


 2:32 pm on Jul 27, 2007 (gmt 0)

I can understand the problem at Google's end, you've got all these distributed systems fighting for authentication, but it's a bit of a pain.


 3:48 pm on Jul 27, 2007 (gmt 0)

Basically you have 2 options:

Either create separate analytics accounts for each adwords account, which will allow you to import individual cost data


Create one analytics account, link it to the adwords account with the highest spend and create separate profiles for each site you need to track. You'll only be able to import cost data from the linked adwords account but you'll be able to see other adwords performance metrics from all adwords accounts given you have enabled auto-tagging or tagged your landing pages manually.

I am currently utilising the second method since I don't need to see adwords cost data in analytics.



 4:06 pm on Jul 27, 2007 (gmt 0)

Further to my earlier post regarding running two lots of Analytics tracking code, I don't think it's working.
I've had both lots of code running for 48 hours and the new account hasn't gathered data yet.


 5:37 am on Jul 30, 2007 (gmt 0)

>Create one analytics account, link it to the adwords account with the highest spend and create separate profiles for each site you need to track.

Our Adwords accounts all link to the same domain so that doesn't help.

Funny though, that you can monitor multiple domains in one analytics account, but no multiple adwords accounts.


 8:42 am on Jul 30, 2007 (gmt 0)


You can motnitor visits,conversions,pages,etc. from multiple adwords accounts in the same analytics account. If you enable autotagging or tag your landing pages manually then you'll be able to see data from all your adwords accounts broken down by campaign,adgroup,keyword,etc.

You might need to give your campaigns unique names or perhaps insert the account id's in the campaign names so you can recognise which account the campaign belongs to. As I mentioned earlier you can only see impression,click,cost data from the linked adwords account.



 10:27 am on Jul 30, 2007 (gmt 0)


Are you actually seeing this in your account? Our Analytics simply doesn't recognise the data from other accounts and we cannot make a connection between the two :(


 1:15 pm on Jul 30, 2007 (gmt 0)



 11:07 am on Aug 3, 2007 (gmt 0)

OK, it seems to work now. Thanks!

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