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can't get serious traffic from content network
need help from you guys
sgsurvey




msg:3403125
 2:53 pm on Jul 24, 2007 (gmt 0)

Hi,

I have been trying very very hard to get serious traffic from content network, but failed. For most of my ad groups, impressions are less than a thousand a day even though I bid up to 20-30 cents.

keywords: low to mid competitive (for example: dog food, laptop drivers, sprint mattress)

landing page: affiliate link is cloaked and there are links to about us, contact us, privacy policy and site map. Main keywords are in title, meta, h1 and content. Actually I have different landing page for each keywords by setting keyword level destination.

ad text: main keyword in title, description and display url

ad group: I have tests with few hundreds keywords in one group as well as less than 10 keywords in one group. Neither produce high impression.

campaign: targeting US, english. content network only. All campaigns and groups are more than 2 weeks old.

domain: .info domain, few weeks old

Please help.
SgSurvey

 

poster_boy




msg:3403237
 4:09 pm on Jul 24, 2007 (gmt 0)

That sounds like my experience with the Content Network - not enough impressions on the good 'themes', too many on the bad. To try to create more relevant groupings, I've reduced my groups from several hundred keywords to only a handful per targeted theme which improved my ROI, but doesn't seem exactly scalable for volume.

Out of curiosity, what is your average position per each of these groups?

JChang




msg:3403709
 12:43 am on Jul 25, 2007 (gmt 0)

Content network works on an ad group level and not on a keyword level, so I would advise taking out your keyword level URLs and also don't use DKI, instead, break out your ad group.

Your traffic can depend on a LOT of things, but I recommend testing ad groups that contain keywords that are more general, and ad groups that contain keywords that are specific, and an ad group that is mixed. This way you reach all the websites possible that are related to your product directly. Then, monitor your performance via conversion rate and PPR. Pause/Re-optimize the ones that are not performing well.

Forgot to add, yeah keep your ad groups to no more than 10-15 keywords

[edited by: JChang at 12:44 am (utc) on July 25, 2007]

sgsurvey




msg:3404142
 2:32 pm on Jul 25, 2007 (gmt 0)

poster_boy:

it varies, from 2-5.

jchang: thank you i will try without keyword-level destination

zett




msg:3404386
 5:26 pm on Jul 25, 2007 (gmt 0)

landing page: affiliate link is cloaked and there are links to about us, contact us, privacy policy and site map. Main keywords are in title, meta, h1 and content. Actually I have different landing page for each keywords by setting keyword level destination.

.info domain, few weeks old

Sounds not too attractive to me. Do you add anything of your own? Could it be that you are blocked by the more serious Adsense publishers?

Given that you have been apparently banned from Adsense by Google in the 01/06 cleanup, I think you are now trying the affiliate scheme...

sgsurvey




msg:3404765
 1:02 am on Jul 26, 2007 (gmt 0)

zett, yes you are right I am trying affiliate stuff now.

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