I have one client I think this might be really useful for, but there seems to be NO hint of how much something like this might cost to run, so it's a complete and total pig in a poke. I know they say that the budget is up to us, but that doesn't really tell me anything at all about what it would take to actually run several X sized ads in a hundred or so reasonably sized newspapers - as the newspapers are the ones who decide whether or not I'm bidding enough to run the ads. Nor do I get a hint of what it could cost to have one of the officially sanctioned companies create the ad (as opposed to my creating it myself) The $500 credit for this does raise an eyebrow about how much it *could* cost. And until I can give my client at least an idea on the total package, we probably won't be trying it. Pity.