homepage Welcome to WebmasterWorld Guest from 54.197.111.87
register, free tools, login, search, pro membership, help, library, announcements, recent posts, open posts,
Become a Pro Member
Visit PubCon.com
Home / Forums Index / Google / Google AdWords
Forum Library, Charter, Moderators: buckworks & eWhisper & skibum

Google AdWords Forum

    
Google patents reveal quality score factors
Up to 44 factors may go into quality score calculation
Huligan




msg:3388093
 9:19 pm on Jul 6, 2007 (gmt 0)

Bill Slawski has come across some patent applications from Google that look to detail how they calculate quality score. Interesting stuff.

[seobythesea.com...]

Here are some of the factors.

- How many times a user selects a given ad in a given session.
- A duration of time, from an ad result selection, until the user issues another search query. This may include time spent on other pages (reached via a search result click or ad click) subsequent to a given ad click.
- A ratio of the time, from a given ad result selection until the user issues another search query, as compared to all other times from ad result selections until the user issued another search query.
- Time spent, given an ad result selection, on viewing other results for the search query, but not on the given ad result.
- How many searches (i.e., a unique issued search query) that occur in a given session prior to a given search result or ad selection;
- How many searches that occur in a given session after a given search result or ad selection.
- Rather than searches, how many result page views that occur for a given search query before a given selection. This can be computed within the query (i.e., just for a unique query), or for the entire session;
- Rather than searches, how many search result page views that occur for a given search query after this selection. This can be computed within the query (i.e., just for the unique query), or for the entire session;

 

chinara




msg:3388186
 12:09 am on Jul 7, 2007 (gmt 0)

This is good stuff!

Thank you for sharing!

Way better description of quality score than I was ever given by the google reps.

Huligan




msg:3388595
 10:36 pm on Jul 7, 2007 (gmt 0)

You should thank Bill. Keep in mind none of this is definite, but it seems like the patents probably apply to quality score.

Global Options:
 top home search open messages active posts  
 

Home / Forums Index / Google / Google AdWords
rss feed

All trademarks and copyrights held by respective owners. Member comments are owned by the poster.
Home ¦ Free Tools ¦ Terms of Service ¦ Privacy Policy ¦ Report Problem ¦ About ¦ Library ¦ Newsletter
WebmasterWorld is a Developer Shed Community owned by Jim Boykin.
© Webmaster World 1996-2014 all rights reserved