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"Free Site" Conversion Rates
What's the average conversion?
glenster73




msg:3383848
 3:59 am on Jul 2, 2007 (gmt 0)

Hi,

Last week I setup the Conv. Rate feature in Adwords.

I run a free social network, and the landing page is the actual sign up form.

Just wishing to get feedback from those who offer a free-to-join site and what conversion rates they are getting off their Adwords traffic.

Currently I'm at around 30% conv.

Is that good or bad?

cheers,
G.

 

JBrown




msg:3384203
 2:52 pm on Jul 2, 2007 (gmt 0)

That seems quite high to me.

Are you targeting a high-volume of traffic? Personally, I would say conversion rates that high can only be achieved on niche or highly-targeted keywords.

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