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My ad gets the Top Prime Spot IMMEDIATELY
Am I exempt from ad review?
metakomm




msg:3383120
 8:33 pm on Jun 30, 2007 (gmt 0)

I have recently been optimizing one of my clients adwords account.

Someone did an awful job and I am cleaning this thing up.

Anyhow, i have tons of keyword history on "blue widgets california" as broad match, in an adgroup for "blue widgets" - Great quality score, great CTR.

I moved that keyword to it's own adgroup "blue widgets california" I delete this keyword from the old adgroup.

I create an ad that HAS NOT been used before specifically for "blue widgets california"

Well, within a few minutes, my new ad is showing, and in the top of the page listing!

I thought there was at least SOME SORT of review before I get that position - Unless my keyword history is so strong, even though it is a new ad group, I am getting instant approval.

What is the exact procedure going on here?

 

QualityNonsense




msg:3387078
 5:03 pm on Jul 5, 2007 (gmt 0)

Interested to hear if anyone can shed any light on this, as some of my ads hit the blue spot pronto too. Historically, I seem to remember ads had to be reviewed first, but I wonder if some kind of 'trust' factor comes into play now.

Rehan




msg:3387263
 8:57 pm on Jul 5, 2007 (gmt 0)

Well, within a few minutes, my new ad is showing, and in the top of the page listing!

How many is "a few minutes"? I often see my ads reviewed within 2-3 minutes and then appearing in the colored area at the top a couple minutes later. It's a pretty quick process. And even before the review, they appear at the top of the set of ads on the right side. I assume that's normal behavior.

[edited by: Rehan at 9:03 pm (utc) on July 5, 2007]

smallcompany




msg:3387295
 9:55 pm on Jul 5, 2007 (gmt 0)

Review is automatic, no humans unless ad has been flagged, based on criteria known to Google AdWords only.

This part of system has already been abused. You can even try something that is against the policy, and bingo, it usually works, you are in the blue.

It seems that folks over there have “other” things to do… drink coffee.

Israel




msg:3388785
 9:29 am on Jul 8, 2007 (gmt 0)

Review is automatic, no humans unless ad has been flagged, based on criteria known to Google AdWords only.
This part of system has already been abused. You can even try something that is against the policy, and bingo, it usually works, you are in the blue.

Definitely automated and not too well. I'm not abusing the system, but I have many domains. Sometimes I forget to change the display URL to a different one to see results on the new domain. The ad runs for months with mismatched URLs and display domains. There is no advantage to me in the mismatch either. My ads tend to be benign.

It's not until I catch it when making yet another change that I realize my unintended error. No disapproval in all that time, months often. Needless to say, I fix it immediately.

When humans reviewed, they'd disapprove within a day or so.

Surely less honest advertisers are abusing this "enhancement".

When I first got involved with programming 20 years ago, I thought automation would free up tedious work and create jobs in the quality control sector. I was dead wrong.

I'm sick of buggy automation with the sole purpose of eliminating jobs. I feel guilty contributing to this.

Now you call a business and can't get a human on the phone without going through 15 prompts. Emails to firms are scanned for keywords and receive automated replies.

The only people benefiting are the wealthy stockholders.

It's not how I pictured the bold new world of computing.

Israel

smallcompany




msg:3397672
 3:12 am on Jul 18, 2007 (gmt 0)

Thanks for nice, honest and ethical post Israel. We are all sick and tired of those that abuse it as it doesn’t do any good to anyone, except themselves (abusers) I guess (and Google as it does ad to the cost).

One thing I cannot understand is that with all that technology and brain-power we (or they) have today, why it’s still so hard to automatically compare display to “real” destination URL. I say “real” as we may have anything in destination URL for various tracking and other purposes, but still, they should be able to automatically confirm that final landing URL is matching the display one.

Just today I called UPS in regards of some package. I couldn’t resist but not asking the nice lady to ensure she passes my comment about their phone system. You can press “0” at any time and get a live person on the phone immediately. I said “please be sure it stays this way, I am sick and tired of automated voice systems where a phone keypad is no being used anymore”. These things actually kill business. Those dummies that have approved such thing save 3% on one side and lose 10% on other side (made-up numbers).

Oh Google, don’t automate anymore, until you get it right, please!

venrooy




msg:3398200
 3:26 pm on Jul 18, 2007 (gmt 0)

Ad reviews are usually triggered by certain risky keywords - and certain words you decide to use in the verbiage of your ad itself. They can also be triggered if your account has a history of violations.

RobD




msg:3398616
 10:28 pm on Jul 18, 2007 (gmt 0)

The other thing that may be launching you into high positions immediately is Google is starting to predict ad quality. A patent they were recently granted shows that the quality score involves a prediction of quality based on other ads within your account. I pasted in the address below if you really want to read the patent application...

[appft1.uspto.gov...]

[edited by: RobD at 10:28 pm (utc) on July 18, 2007]

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