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Do All Adwords Get Served Regardless of Bid?
Not quite clear on the concept.
King_Fisher




msg:3377913
 7:27 am on Jun 25, 2007 (gmt 0)

Just starting Adwords and really don't know squat about how it actually works.
Lets say several bidders are using some adwords in common.We will use the famous " blue widgets". Bidder 1 bids 1.00, bidder 2 bids .50,bidder 3 .25.
When someone searches Google for blue widgets, all three listings come up.
The searcher selects ad # 2, I understand google charges him .50. Does Google
also charge bidder # 1 and 3 for serving up their ads also even though searcher
didn't click on either one? Also after all the other bidwords for money are
listed do all the organic ads set in? Hope this makes sense. Thanks! KF

 

Green_Grass




msg:3377922
 7:38 am on Jun 25, 2007 (gmt 0)

"Does Google also charge bidder # 1 and 3 for serving up their ads also even though searcher
didn't click on either one?"

Yo REALLY need to go throu their help pages.

AdWords is Cost PER CLICK. So advertiser pays for clicks.

There is CPM (Cost per 1000 impressions) also, but that is possible only on content side, not SEARCH.



King_Fisher




msg:3377958
 8:21 am on Jun 25, 2007 (gmt 0)

Thanks Green Grass! Makes sense,...pay only when your ad is clicked on.
Other part of question. Do natural search,(organic) list only after all
ppc ads are displayed? Thanks again! KF

Fartman




msg:3378148
 1:00 pm on Jun 25, 2007 (gmt 0)

No, organic search are the regular pages for which you don't have to pay, just optimize your pages. You can score high on the organic search and low on the adds or high on both or low on both.

Green_Grass




msg:3378843
 4:39 am on Jun 26, 2007 (gmt 0)

"Do natural search,(organic) list only after all
ppc ads are displayed? Thanks again! KF "

Why ask.. Do a search for a popular phrase on G and check it yourself. Some ads get displayed at the top before organic results and some on the right.

Things keep changing as bids change and ad positions also keep changing depending upon CTR and other factors which G only knows.

Anat




msg:3378860
 5:04 am on Jun 26, 2007 (gmt 0)

Well, it's good that you're researching on boards.

Adwords has become very competitive. Unless you take a lot of time to research and learn (and sounds like you have a big learning curve ahead of you there), you may want to hire an expert if you plan on spending a lot of money on adwords.

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