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Google AdWords Content Placement Reports

 1:55 pm on Jun 12, 2007 (gmt 0)

In an ongoing effort to provide more transparency to advertisers, Google announced today the availability of a new AdWords report, called a Placement Performance report, which enables advertisers to see the exact sites on the Google content network where their ads appear. Placement Performance reports also provide site-by-site performance metrics – including domain, URL, impression, click, conversion and cost data – as well as aggregated metrics for traffic generated from AdSense for domain sites. With these reports, advertisers have much more insight into their contextually targeted advertising spend and are able to leverage the information to more effectively optimize their campaigns and meet their objectives. Designed in response to advertisers’ requests, Placement Performance reports offer advertisers both increased transparency and greater control over their contextual advertising, which ultimately lead to more relevant ads for users.

This is an excellent development and will help advertisiers no end.




 6:01 pm on Jun 25, 2007 (gmt 0)

Now that the blocking of MFAs has taken effect (last night) I'm able to up my content bids by 50% and be a little more confident in the quality of the traffic.

I don't worry too much about CTR on this campaign because it is mostly for branding and links but I won't get links from idiots randomly clicking on MFA sites or 15 year olds looking for game downloads.


 12:31 am on Jun 26, 2007 (gmt 0)

The report showed that loads of my traffic is coming from "Domain Ads". I know this refers to adsense on parked domains and I have already found a way to block the biggest domain parking provider.

Hers's my question. Many of you seem to use the conversion tracking and can therefore see in the reports which sources are converting for you. When you run the placement reports do you find that the category "Domain Ads" is showing good or poor conversions for you?


 2:43 pm on Jun 26, 2007 (gmt 0)

"Domain Ads" seem to be converting ok for me. But I'm not seeing many clicks so we are talking a handful of conversions.

Overall I seem to have many sources with lots of impressions, but very few clicks. That's ok. If I was getting lots of clicks and no conversions, I would block those sites, but I'll take the impressions.


 2:43 pm on Jun 26, 2007 (gmt 0)

Only problem is that means I have to turn on content network to see anything. That can be very expensive. Not to mention a waste of money. I already know the content network sucks. All this does is tell you how bad it sucks.


 4:42 pm on Jun 26, 2007 (gmt 0)

I wish we could post urls, we could have a contest for the most ridiculous domain names that are serving our ads. This is one I just found, the page is the actual page name.


[edited by: Zamboni at 4:47 pm (utc) on June 26, 2007]


 12:30 pm on Jun 27, 2007 (gmt 0)

Now I see why we had to wait years for this kind of information. An 800% clickthrough rate on a Vietnamese "sexy karaoke" site... no thanks. Content network is switched off again.


 2:49 pm on Jun 27, 2007 (gmt 0)

Honestly, I'm finding this to be a big help. Now I can more confidently bid on the content network knowing I can block questionable sites.


 3:29 pm on Jun 27, 2007 (gmt 0)

I wish we could post urls, we could have a contest for the most ridiculous domain names that are serving our ads.

Well, I had a vampire information site showing my ad for my software product no where close to related.


 12:38 am on Jun 28, 2007 (gmt 0)

I am tickled pink with being able to block the content sites. My ROI has increased 60%. (don't tell google please).

I could not believe how many sites made it through my negative keyword list. All this time I've been getting trash/random visitors from game sites - not anymore.


 1:48 am on Jun 28, 2007 (gmt 0)

I was pleasently surprised to see the list of content network sites showing my ads. I am in a very competitive field and it seems that the large number of sites in my niche showing adsense means there are many related sites that can show my ads.

There were of course a few unrelated site that I added to the site block.

I also added myspace and domain ads to the block site list. I'm unsure of how these are converting for me, but I figure I can test now that they're out of the picture and then compare.

Can anyone else share their conversion results coming from 'domain ads' or myspace? I hear so many people complain about the domain ads because often the ads are not the result of a true search on the visitors part.


 2:21 pm on Jun 28, 2007 (gmt 0)

I've got one domain ad site sending referrals that converts very well at 14%, it's a popular misspelling of a products name. I'm guessing your mileage will vary with each domain name that is sending referrals. It would make things a bit easier if Google broke them out in the report.

I have to add that this report is a really good thing from Google, they might take a hit in the beginning but if they can restore confidence in the content network they might get some of the big players and big ad budgets back.


 5:08 pm on Jun 29, 2007 (gmt 0)

Exactly the way I see it too for Google...Short term pain for long term gain. This report is exactly what we needed to say. Like was said though, breaking down which domains are the "domain ads" would be even more helpful....


 5:13 pm on Jun 29, 2007 (gmt 0)

Like was said though, breaking down which domains are the "domain ads" would be even more helpful....

Supposedly that's coming.

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