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Adwords Ad Text Ideas Beta
Automatic ad text suggestion tool

 1:08 pm on Jun 10, 2007 (gmt 0)

I just noticed a new tool in the Adwords toolbox. It's called "Ad text ideas". You answer a few multiple answer questions that describe your business and the tool suggests some ad text and headlines you can try.

Anyone else have this show up in their account? What are your thoughts on this?


Tropical Island

 3:13 pm on Jun 10, 2007 (gmt 0)

It's not in my tools list.


 12:37 pm on Jun 11, 2007 (gmt 0)

Not in mine either but looks interesting.


 12:40 pm on Jun 11, 2007 (gmt 0)

I'd be interested to hear what sort of suggestions for ad copy they come up with - can you give us a couple of examples.

Do you think this may cause a proliferation of very similar looking adverts?


 12:47 pm on Jun 11, 2007 (gmt 0)

I don't see this either but some information will help understand the working of the tool.


 7:24 pm on Jun 11, 2007 (gmt 0)

Ok, so this is what I have:
The link in the tools is called
"Ad text ideas (beta)"

The process is described as having 3 steps:
"1. Identify your business type
2. Choose words and phrases for your ad
3. Get ad ideas! Keep them or just use them for inspiration"

You go on to "describe your service in a few words".
So I enter "widgets".

Then you choose a type of template you want:
"Computer software and svcs business"
"general product"
"general service"

I choose "general product".

Then you enter the name of your business -I put: "WigetsInc".

Then you have LOTS of checkboxes to choose from - words that describe your product. They are grouped and each one has a question - you choose the words that answer the question in regards to your product. E.g. One group has:
"Select the word(s) that describe your business

Another has "Would you like to describe your inventory?
Exclusive Inventory
Great Inventory
Great Selection
Huge Inventory
Large Inventory
Large Selection
Select Inventory

This goes on. I choose some random words for testing. You can also enter your own words.

The next step shows ad ideas. Here are a few:
Find Extraordinary Widgets Today
Find Great Deals Today

Find Refund Guaranteed On Widgets
Find Great Prices Now

Find The Widgets You Need
Get Flat Fee Delivery On Widgets
Find Great Deals Today

I must say it reminds me of some of the random generated pages I dabbled with :)


 8:40 pm on Jun 11, 2007 (gmt 0)

I still haven't seen this tool generate anything I'd put to use... they do remind you that you can keep it or use it for inspiration ;)
However, one did make me laugh...


 3:37 am on Jun 12, 2007 (gmt 0)

Sounds interesting NatronZero. Do you have screenshots of this?


 7:52 am on Jun 12, 2007 (gmt 0)

Quick, tell google that we don't want javascript ads!

Sincerely, it would be nice to get a little pr love for a change at these prices.

Google ads are javascript so crawlers dont see the links and since google sends free traffic to the top rated sites... you get the idea.


 11:47 am on Jun 12, 2007 (gmt 0)

Try to force seeing it with this URL:


Login, go to a campaign and then go to that URL.


 11:57 am on Jun 12, 2007 (gmt 0)

tried the url but after filling everything out it says I didn't provide enough information - maybe that's why campaigns don't work well :(


 12:16 pm on Jun 12, 2007 (gmt 0)

works now.

Interesting that it created generic ads that happen to have no keywords contained in my ad group. I never thought of doing ad text this way.

Maybe it will work better than trying to cram in every keyword in the ad group.


 3:38 pm on Jun 12, 2007 (gmt 0)

Thanks Barry. I see it now.


 7:11 pm on Jun 12, 2007 (gmt 0)

Saw the tool and saw the results too. Nothing super but for new users its a good start.

What would be interesting to know though would be if the lines suggested by the tool are selected because they are statistically better than other lines. I am sure google has tons of data on what sort of lines do really well - 'Find The Widgets You Need' may be better than 'Variety of Widgets'.

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