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Is "Search Query Report" New?

 1:53 pm on Jun 8, 2007 (gmt 0)

Am I just extremely unobservant or is this report new?

UPDATE: I think this report is new as the description of the report in Adwords help says the data is from May 2, 2007 onward

Also interesting is that not all keywords people search on are shown for "queries that don't meet our privacy and volume requirements".

I wonder what "privacy" requirements are.

More details:



 2:35 pm on Jun 8, 2007 (gmt 0)

Yes, it's new. It was announced as "coming soon" by Google earlier this week at the SMX conference, and it's nice to see it so soon.

As for the "privacy and volume requirements", I did a quick report for the last 7 days and about 3% of the impressions were listed without the query details ("All other queries"). It's too bad those aren't shown, because I had an overall 65% CTR on those queries! It would be nice to be able to mine that data as well.

[edited by: Rehan at 2:43 pm (utc) on June 8, 2007]


 3:10 pm on Jun 8, 2007 (gmt 0)

Thanks for confirming Rehan.

I noticed about the same percentage of queries not being reported and they performed very well too!

Wonder if Google sticks all of the trademark terms that trigger an ad in this "other queries" group?


 10:17 am on Jun 12, 2007 (gmt 0)


I've just noticed that report too and this thread is the only information I've googled about it.

At first sight the report seems to be great for discovering exact matches and possible negatives, but the figures it contains look rather strange. I've compared them with my exact matches and they don't match. Both impressions and clicks are higher in a normal keyword report than in the new Search Query Report.

Has anyone similar experience?




 7:19 pm on Jun 12, 2007 (gmt 0)

I'm surprised people aren't talking about this more.

I realize many people have access to similar data through outside tools, but it's great to finally have this in the AdWords interface.

What I'm seeing is a little strange. One example:
Search Query Report - 947 clicks / 1822 impressions
Campaign Summary - 1064 clicks / 61852 impressions
(only search network clicks)

70% of those 1,800 Search Query impressions come up as "All other queries".

Another thing I spotted is how Broad Match works differently on search partners as opposed to Google. A query on a search partner (say, AOL for example) will turn up one of my broad-matched ads whereas on Google the same query will not turn up that broad-matched ad.


 8:29 pm on Jun 12, 2007 (gmt 0)

JBrown, I'm surprised too and have similar results as you. I've even compared the figures just for exact matches and only in the campaigns targeted to Google Search (no partners at all). The numbers in Campaign Summary are still higher, impressions being even higher than clicks, so CTR in the Search Query Report is absurdly high.


 8:40 pm on Jun 12, 2007 (gmt 0)

It would be great if this report actually showed the search queries. The vast majority of information in my reports is listed under "all other queries." Not really useful.


 2:13 am on Jun 13, 2007 (gmt 0)

Does everyone have this? Or is it rolling out slowly...I don't see it or the site performance report that 'came out' today....


 12:06 pm on Jun 13, 2007 (gmt 0)

Kudo's to Google!

This report is a true gold mine and will greatly improve campaign performaces if you have anything else than exact matches.

Still have to figure out how the shown keywords are selected since I see both words with "0 impressions" and "All other keywords". :)


 12:08 am on Jun 14, 2007 (gmt 0)

I also questioned our Adwords rep about the 'all other queries' data and she replied letting me know that this encompasses "aggregated statistics for the individual queries that don't meet our privacy and volume requirements." She went on to say that these queries have a very low search volume and are what she referred to as 'outliers'.

She stated that while "collectively they may have have a high average CTR or total number of clicks, each individual query will not provide sufficient data for making adjustments to your keyword lists".

I'm not entirely happy with this answer. If the terms have a high CTR I want to know what they are--these 'tail' terms are often where we find our best conversions.


 6:57 am on Jun 14, 2007 (gmt 0)

I ran this report on a few of my campaigns which have conversion tracking enabled.

I noticed there were several search query entries with ZERO impressions and ZERO clicks, but more than 1 conversions.

How is this possible?

Is this a bug that Google is trying to resolve? - Hope so


 12:29 pm on Jun 14, 2007 (gmt 0)

sales track for up to 30 days after click, so return days might cause low/no clicks with sales (from earlier clicks).


 4:28 pm on Jun 14, 2007 (gmt 0)

Ah, I hadn't thought of that--good point.


 4:39 pm on Jun 14, 2007 (gmt 0)

Good point RhinoFish,

But in this case, im talking about a campaign which I started 1 day ago. I ran the report for all time daily data, and yet im gettin search queries with no clicks and impressions but featuring conversions.

Since im considering all time data, and from just a day ago, i should have clicks associated with the conversion right?


 2:02 pm on Jun 15, 2007 (gmt 0)

But in this case, im talking about a campaign which I started 1 day ago. I ran the report for all time daily data, and yet im gettin search queries with no clicks and impressions but featuring conversions.

Ahh, I get you. Thought you meant you were getting some conversions that you didn't expect... what you're getting is a lack of imps and clicks that you were expecting to see in the reports...

Guess what, I am getting the same.

There's something wrong with the imps / clicks reporting in this new report (but the conversion info is fine).


 2:04 pm on Jun 15, 2007 (gmt 0)

I've setup my reports to run weekly and to look back at this week, this coming Monday... I'm wondering if there's a data lag or something...

My reports for yesterday, ran today, are like yours. Conversion data and costs and everything else I include is fine, but imps and clicks data are all zero.

Will let you know how my Monday reports looking back go next week.

In the meantime, is everyone seeing this? Anyone figured out the data lag it takes to see some imps / clicks?

Perhaps this is a rollout problem... please post either way on this issue... seeing imps and clicks in your new "Search Query Report"? Or not?


 6:13 pm on Jun 15, 2007 (gmt 0)

I'm seeing the same thing: Tonnes of KW's with 0 imps and 0 clicks, but they have a Conversion Cost attached to them--everything is zero'd except the conversion cost.

I thought this looked buggy and reported it to my reps as well--no word back as yet.

Just a note: I am only seeing this on SOME keywords within the report, not all. When I sort the report by imprs in ascending order I see about 50-60 keywords with 0 imprs but cost attached.


 10:38 pm on Jun 15, 2007 (gmt 0)

I'm glad im not alone!

Im sure this is a rollout bug...lets see how its dealt with


 9:31 am on Jul 2, 2007 (gmt 0)

I have just run a Keyword Performance (KP) report and a Search Query Performance (SQP) for one site, for June.

Here are the differences:

Impressions: 14 x higher on SQP
Clicks: correct
CTR: 14 x higher on SQP
CPC: correct
Cost: correct
Conversion Cost: Total is correct but each query on the SQP has a value, even if there has been no conversion!
Average Position: 0.7 higher on KP
Conversions: correct
Conversion Rate: correct
Cost / Conversion: correct

Also 19% of the queries on the SQP came up as "All other queries"

Looks like there is still a lot of work to do to get these reports to match up!

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