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This 239 message thread spans 8 pages: 239 ( [1] 2 3 4 5 6 7 8 > >     
Going from "Great" 0.03 bids to "Poor" 0.50 bids
How can this be

 4:23 am on Jun 8, 2007 (gmt 0)

So I've had a campaign running for keyword and I happen to have keyword.org as the domain. Ad and landing page are all about keyword. Suddenly overnight all the keywords that were getting double digit CTR's have been reevaluated to "poor" and I've been asked to pony up 20X more per keyword.

Anyone else seen this and why would this be when everything is relevant? BTW I don't use analytics or anything else to allow any tracking of conversions from their side, but I can tell you the kw's that got bumped up high were converting.



 5:43 am on Jun 8, 2007 (gmt 0)

Exactly the same here.
All the keywords that were converting for me, went from great to poor overnight.
And in the same group, there are very similar keywords, ones got poored and other left great.
Such a bull#*$! Adwords these days.


 11:38 am on Jun 8, 2007 (gmt 0)

This is an update to the quality score based on your landing pages. I was told it would not impact most advertisers.

[edited by: tedster at 5:12 am (utc) on June 10, 2007]


 12:05 pm on Jun 8, 2007 (gmt 0)

Same here. I got hit hard.

Anyone know what new factors they're looking at?


 12:09 pm on Jun 8, 2007 (gmt 0)

Did anyone had Adsense pub on the landing pages?
I did.


 12:14 pm on Jun 8, 2007 (gmt 0)

No Adsense here, ever.


 12:27 pm on Jun 8, 2007 (gmt 0)

I am a programmer and all my life is based on no-nonsese logic.
What is happening makes no sense at all.
Anyone trying to excuse what is happening with some sort of "logic" is laughable.
I will take NO action towards Google, if they don't want me, its ok, I will find other ways to market (I am an affiliate).
I have the best add you can get. Like:
Product name - $Price.
Product detail
Buy at 30% discount at $Price.

On the landing page there is the product, the picture, and the buy button that goes to the buy page of the merchant.
There is also a contact form and 2 adsense boxes on top and on bottom.
Then there are other 3 products from the same category to choose from.

Everything is designed simple and with taste, I don't dupe anybody, the prices are always right (I have a script).

My account had 700 groups with some 5000 keywords on a 1300$/month budget.
Only the best converting keywords are disabled. From 0.26-0.30 to 10$

What else should I do? Give them money for free?
I mean this is it. They build this system for this.
We did what they wanted.
You don't want me? Bye bye then... I don't feel guilty at all. I did what I had to do. It's not my fault.
Best regards, maybe my post helps somebody but I doubt it.


 12:45 pm on Jun 8, 2007 (gmt 0)

Maybe they find this to be more quality:

Looking for Product?
Find exactly what you want today.

You go there and you get:
0 items found for Product

My head is all logic. It can't compile this ****
So... Quality score and Landing page crap.

I did all those 700 ads BY HAND.


 1:38 pm on Jun 8, 2007 (gmt 0)

Bam! From "great" and 0.05 minimums to "poor" and $10.00 minimums!

My ads are getting mostly double digit CTRs and my pages have changed only minor amounts in the past six months.

My pages have a headline, three lines of intro copy, a few bullet points with product features, a call to action button, a relevant image, and links to my privacy and contact pages. I'll guess I'll have to see what Google wants and modify. Strange that they would be okay for six months and then suddnely be horrible in Google's eyes.

What I do know is that with enough input from other webmasters here and elsewhere we'll figure out what Google wants and make the appropriate changes. Please post your experiences.


 1:53 pm on Jun 8, 2007 (gmt 0)

Same here, .04 to 5.00


 1:57 pm on Jun 8, 2007 (gmt 0)

Same here, too... KWs with Great quality scores and min bids between $0.03 and $0.10 are now Poor with $10 min bids, including bids on a campaign that was getting between 15-25% CTR on average!

Something has got to have gone wrong with the quality score system.


 2:00 pm on Jun 8, 2007 (gmt 0)

I'm wondering, is anybody else using .info domains for their ads? The 2 campaigns I got slapped on are both on .info domains.


 2:02 pm on Jun 8, 2007 (gmt 0)

.com here.


 2:03 pm on Jun 8, 2007 (gmt 0)

3 .com here


 2:05 pm on Jun 8, 2007 (gmt 0)



 2:10 pm on Jun 8, 2007 (gmt 0)

i think it is google's way of saying we hate affiliates...


 2:12 pm on Jun 8, 2007 (gmt 0)

a warning from google before an updated would be nice


 2:12 pm on Jun 8, 2007 (gmt 0)

"i think it is google's way of saying we hate affiliates... "

Yup, this seems to be the message..


 2:19 pm on Jun 8, 2007 (gmt 0)

i'm not that well versed in the intricacies of adwords, i just know why i stopped using it probably say 2.5-3 years ago - it kind of forced me into learning more about staying on google page one for my specific search terms and i've landed here just recently because this is now part of keeping my main business open

i used adwords from 20001 i think to maybe 2004, i dont remember exactly, but i used to spend $200-$400/month on adwords and it was entirely consistent for 4 years where when people signed up for my service i knew exactly how they found me - then unexplainable in the span of one month...the cost doubled, then tripled etc etc i put the budget limit on the account but was finding my clicks were GONE within 2-4 hours (i'm in a local niche in nyc)

my conclusion was that my competitors were spamming my ads and i never got any satisfaction from google about it, i got bs lame answers so i was like ok then 'F-YOU' and pulled my advertising i started researching the google search and keyword stuff and it took me 6 months to get my site back in front of people on page one for my terms and i havent used adwords since.

(there is also one site thats at the number one search position and hasnt budged for YEARS and its driving me NUTs beacause they don't even DO what they propose to sell they just REFER ...it's maddening)

anyway, i think when someone comes into your niche with some cash they bid up the price of everything or spamclick you till you cave...at least that's what seemingly happened to me


 3:17 pm on Jun 8, 2007 (gmt 0)

I got hit in the gut pretty hard yesterday as well. I have no doubt this is simply another update in their "quality score". Heres why...

I have several ads with little content on pages that I know aren't fit to par with their standards.

Last week I decided to revamp these pages. So far I have only got one page done. I invested a lot of time into this page with articles sitemap privacy policy etc.

It just so happens this is the only page (site) that wasn't hit yesterday.

The others now have a min bid of 10.00 where as the day before yesterday they were doing great.

Solution: make all other pages the same as the new page.

articles sitemap privacy policy, contact link etc.

Another thing I am doing just in case (because I know google is smart and hates affiliates) is hiding any generic affiliate product names and not mentioning them in my page. Instead if I have to mention the name of the products I will put this in an image.

I do have a few lines of text in image for this purpose.

Im also very careful not to use duplicate content on any of my pages and if I find it necessary to do so will use as image.

Since yesterday it looks like Ive got a lot more work to do (wipes brow).

Hope this helps.


 3:53 pm on Jun 8, 2007 (gmt 0)

I was also hit hard. Spend 5-10k per month with adwords. 90% of the words went to $10 yesterday. I do not use affiliates so that wasn't the reason my sites (all .com) were hit.


 4:32 pm on Jun 8, 2007 (gmt 0)

Today, as soon as I get one click for a keyword, that keyword goes suddenly from Great to Pour, from 0.26 to 10$
That would disable all my keywords in 1-2 days time.


 6:02 pm on Jun 8, 2007 (gmt 0)

It is because you have affiliate links on your pages. I have lots of sites listed with AdWords and all of them that have affiliate links on the page now require $10 min bid. Last week I got 10,000 clicks per day at 3.7 cents per click. Today the traffic stopped in the early hours of the day.

They don't make much money off of affiliate marketers and they want to get rid of us.


 6:32 pm on Jun 8, 2007 (gmt 0)

Hide your affiliate links. Try hiding in image or send them through a redirect or something. I think people overestimate googles intelligence. Their bot isn't smarter than humans. Keep testing things and you will eventually get back in. It may take weeks but you will get in.

Make new agroups ,change the url etc. Delete the old adgroups. Leave no trace for googles ot. Keep in mind they track the history of urls, adgroups, etc.

If all else fails call them up and get a rep on the phone to tell you *exactly* why it was given a poor quality score. Get their extension and only go through this rep so they will be familiar with your case.. If they aren't helpful get another rep.

Treat it like a forensic case. Leave no-zip-zero trace of affiliates.

You can get around them.


 6:36 pm on Jun 8, 2007 (gmt 0)

P.S. You can also get in touch with your affiliate merchant and Get them to make private links for you etc.

In most cases there is nothing they wont do to help.


 6:54 pm on Jun 8, 2007 (gmt 0)

As soon as I saw they wanted $10 per click I knew why and I knew what had to be done.. It's going to be very easy to get around this, but gaming the system runs the risk of retaliation from Google.. Obviously they don't want to do business with affiliates..


 7:21 pm on Jun 8, 2007 (gmt 0)

Somehow I doubt that it's that simple, that Google just kills sites with affiliate links. There's more to it. I can't defend Google for this action, as I got hit hard today by their arbitrary algorithmic change. I also won't dismiss the possibility that Google may be intentionally driving out affiliates by targeting sites with aff links. But I just don't know.

I would *really* like to get AdWordsAdvisor's take on what exactly this "minor" change entails, and also to respond to the charges made by several people since last July's "slap" (and today's) that Google is trying to squelch sites with affiliate links and thereby kick affiliates out of Google's PPC market in favor of direct merchants. Especially those that earn G even more money by using Google Checkout.


 7:23 pm on Jun 8, 2007 (gmt 0)

I have two sites basically that use API information..

site 1: ebay, amazon, quelle APIs ..

This site got nuked

site 2: shopping.com API - comparison shopping data with reviews

this site got nuked too..

I figured they'd kill site #1 but I'm very surprised they killed a comparison shopping site..


 7:30 pm on Jun 8, 2007 (gmt 0)


Were all of your campaigns affected across your entire AdWords account (including each of your domains), or just certain select domains?


 8:45 pm on Jun 8, 2007 (gmt 0)

I use two different accounts.. the only campaigns affected are the ones that link to my own sites which contain links to other sites via affiliate links..

Linking directly to a merchant via affiliate links still works perfectly fine..

Adwords is trying to eliminate middleman sites..

This 239 message thread spans 8 pages: 239 ( [1] 2 3 4 5 6 7 8 > >
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