Don't really know that I agree with this.
Since a lot of people banned also advertise on adwords, it is possible that competition will go down, and thus prices will also go down.
Sure ad inventory will drop, but there are too many factors to make that assumption.
Personally I think in some segments advertising costs will drop substantially. In others they may rise slightly. I seriously doubt the impact will be the same across the board.
For your information not all advertisers like smartpriced adsense ads. They are smartpriced for a reason, and they still may be overpriced.
I (and more importantly my clients) need sites that convert. Content network sites haven't historically converted all that well for us in various sectors. And particularly arbitrage sites haven't converted. I'd just as soon have many of them out of there. I don't mind paying more per click for actual conversions.
netmeg I agree. content has a horrible reputation because of unethical content sites and its time Google did something about them because advertisers hate them and searchers hate them. i know content converts for a number of industries so i continue to use it but i'd rather pay more for a conversion than pay less for a lot of non-converting clicks or impressions.
|Some arbritage sites are providing large amounts of traffic at very low prices to you. |
I know many AdWords advertisers are aiming for those cheap 1-5 cent clicks.
All of that traffic is 100% worthless if it doesn't convert so things can and probably will go in the other direction...crappy traffic will drop and all those thousands of cheap clicks (which add up to many thousands of dollars) will not be wasted and profitability will improve.
Plus, with Google releasing new reports that allow advertisers to see the sites and pages their ads show up on, we can now further block and eliminate non converting traffic.
As an example, I have been using a script that tracks the sites and conversions from content network sites and for some campaigns I now have over 14,000 sites blocked! (sounds insane but true) and profitability has greatly increased.
If anything the content network is about to get a lot more competitive as advertisers who have shunned it in the past begin to take a second look.
Google ain't dumb...
|I have been using a script that tracks the sites and conversions from content network sites and for some campaigns I now have over 14,000 sites blocked!....If anything the content network is about to get a lot more competitive as advertisers who have shunned it in the past begin to take a second look. |
Sounds like it'll be getting more competitive for publishers, too. (14,000 sites blocked? You could get carpal tunnel just by populating your domain filter!)
I am glad they are cracking down on the arbritage sites. Its about time they did. May be we will feel more comfortable in advertising on the content network now.
|You could get carpal tunnel just by populating your domain filter! |
LOL Well, I can just export all of the sites I want to exlcude at once and then copy paste into the site exclusion feature.
Truth be told there are really only a few really horrible sites that send tons and tons of poor traffic but the sheer number of sites is very surprising and all those clicks add up when you have that many.
For me it's not about targeting arbitrage sites in particular but rather sites that send non converting traffic. If a made for adsense site is sending me tons of traffic that converts I'm a happy guy...but then who wouldn't be :-)
|I am glad they are cracking down on the arbritage sites. Its about time they did. May be we will feel more comfortable in advertising on the content network now. |
I'm glad this subject has been bought up. I for one am pleased if the sites with zero content and three adblocks disappear, but am concerned that some of the other content rich sites - that are intrinsically MFA may also be targetted. Speaking for myself - these sites convert well. A person arrives at the site looking for blue widgets. He reads the site content about blue widgets. Then wants a blue widget and sees my add. I have blue widgets for sale - job done. That click has cost me significantly less than a search traffic click, the person who clicks the add is actually getting what he wants. All are happy.
It is not so much these type of sites, in my opinion, that cause the problem - I find that these sites can often focus and channel a subject area.
I intensly hate all the sites with multi blocks of ads and zero content, no navigation etc etc.
"It will also reduce the volume."
Made me laugh! Whose volume are you referring to?
Since we pay for all clicks, those that are junk water down our performance. Minimizing volume is part of maximizing roi.
Attempt to elicit sympathy ain't working for me.
You milked the system for a while, find something new. If you want to end the cycles, find something sustainable - like actually adding value in your step of the ecommerce path.
You know what I won't mind paying more for quality leads other that the junk for the Arbritage sites.
One reason Google may be cracking down is I have reduced our spend from 20k a month to 5k a month due to all the bad traffic. I know it wasn't me alone but suppose 10 thousand of us did the same thing that is 150 million then I am sure someone is looking. I got a survey andd answered why we were cutting back a while back. Got out of content search as it was nothing but junk so maybe I will relook at our spend and possibly get back into content match as well...