Msg#: 3340957 posted 1:46 pm on May 16, 2007 (gmt 0)
When signing up a client who is new to AdWords how many give them access to the account? In other words, if you create the account for them, rather than managing an existing account, do you give the client access to the account? How does everybody handle account setup for new clients?
Msg#: 3340957 posted 2:19 pm on May 16, 2007 (gmt 0)
On a similar issue Manga, we recently had an experience where a client gave credit card details and a staff member mistakenly took monthly spend as daily spend i.e. 30 x the amount that the client wanted to spend - whoops!
Pro's and con's to retaining access. This was a con.
Msg#: 3340957 posted 2:57 pm on May 16, 2007 (gmt 0)
As far as I'm concerned, the account belongs to the client, the credit card being charged (or invoiced) is theirs, so they can have access at any time they want it - with the caveat that if they mess anything up, they're going to have to either fix it themselves or pay me to do it. Except for dealing with billing issues, I only access client accounts through my MCC, so there's always a trail of who does what and where and when in the account history tool (invaluable tool, that)
That said, only one of my clients ever actually wanted access to his account, and once we set up some reports to be mailed to him every week, I don't think he's logged in once. In fact, now that I think of it, that was an existing account that I took over the management of, so he always had access to it. I kind of specialize in people who either can't or don't want to be bothered with the details and want someone to handle things top to bottom.
Msg#: 3340957 posted 4:57 pm on May 16, 2007 (gmt 0)
My winning combination with clients has always been transparency and accountability. I set the account up and then link it to my own My Client Center. I have even logged on to train them how to review their dashboard.
I have found that this willingness to share information has circumvented problems when you just can't get an account to go. The client feels like they are partners and that you have worked the hardest you could for performance.
I have never experienced a client twiddling with things that I set up. I am on their account every morning. If they want to pop in and see the stats in the dashboard great. AdWords is so complicated, that clients simply want to see not touch has been my experience.
The clients that are micromanagers (I've ready Perry Marshall's book and know what to do) as simply not selected by me to become my clients.