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Radio Ads through Google
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steve40

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 3336467 posted 12:16 am on May 11, 2007 (gmt 0)

Radio Adds through Google with $400 towards first add to get you started any beta testers can provide feedback on how well it worked for them.

It appears recommended minimum spend it $500 -- $1000 per week but can not seem to work out how many 30 second slots for that, also seems to be able to target well defined area's , would be very interested on beta testers feedback

PS seems US Only and not satellite stations

steve

 

limoshawn

5+ Year Member



 
Msg#: 3336467 posted 12:46 am on May 11, 2007 (gmt 0)

I have been running a national campaign for about 2 weeks now.
I am very impressed with how Google has set this up. The reporting is top notch. You get an email in the morning telling you when your ads a scheduled to run and then throughout the day you can see when the ad actually ran.

Seems to be very targeted so far, been getting a ton of plays on stations across the country (US).

Just like with anything else, the less you spend the worse the ads are. When I lower the cpm I end up with a lot of ads in Alaska between 1am and 3am. but Iím ok with that for testing purposes.

As for roi, not sure how that would be. I am only testing the ads on a pet project of mine and strictly for branding.

I would recommend this product.

Nancy99

10+ Year Member



 
Msg#: 3336467 posted 6:31 pm on May 14, 2007 (gmt 0)

I as well have a client who has been testing this. What we have found is that radio is great for branding, but the AdWords text ads are generating the conversions not radio.

tedster

WebmasterWorld Senior Member tedster us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 3336467 posted 6:35 pm on Jul 2, 2007 (gmt 0)

[quote]radio is great for branding, but the AdWords text ads are generating the conversions not radio[/url]

I've recently heard the same thing from a client. Getting any kind of broadcast to actually convert is a tricky thing.

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