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Time sensitive advertising.
How do you get around the slow Goog response?

 3:49 pm on Apr 26, 2007 (gmt 0)

A press release went out this morning that mentions exactly what one of our sites does. There is a keyphrase that goes with it. I can't run the ad on Google, because there is no history of the keyphrase, so I must bid the $5 per click minimum. I called Google, they looked at the site, ad and overall quality score and gave me a thumbs up. But, no history for the keyword bumps the pricing way up. I'd rather not spend five or ten thousand dollars testing this.
Any suggestions?



 4:25 pm on Apr 26, 2007 (gmt 0)

I don't think there is one. I just had new two campaigns, where one was for a new account and one was for an established account with almost all of its 5000 keywords marked as 'Great' - and in both cases, the campaigns started out at $10/click - in the one case, because the account was new and there was no history for it or its keywords, and for the second, because apparently there's not a lot of traffic on those keywords and Google wasn't giving us the benefit of the account's performance. I just left in the bids I wanted (even though that meant most of the new terms were inactive) and within a week to ten days, everything was active, and the minimum bids down below five cents. I even raised the roof with support trying to get a reasonable minimum CPC, but nothing happened until Google took its sweet time re-evaluating the QS.


 8:29 am on Apr 27, 2007 (gmt 0)

Add targeted keywords first - brackets, quotes, that sort of thing. Really drill down to what your company does. Like red floating widgets instead of just widgets.

If your particularly relevant, the performance on the targeted keywords should allow you lower bids on the main one. I went from the $10 bids on my main keyword to being able to advertise on it (in a great spot) because the ads are getting high CTR.


 7:03 pm on Apr 27, 2007 (gmt 0)

Yea, but that can take time, particularly if it's a new set of keywords you haven't used yet, or there aren't a whole lot of searches on them. The OP wants to know if (basically) you can get Instant Quality Scoring, and I don't think you can.


 6:44 pm on Apr 28, 2007 (gmt 0)

The QS change was pretty fast for me (under a day).

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