homepage Welcome to WebmasterWorld Guest from 54.196.136.119
register, free tools, login, search, pro membership, help, library, announcements, recent posts, open posts,
Become a Pro Member

Home / Forums Index / Google / Google AdWords
Forum Library, Charter, Moderators: buckworks & eWhisper & skibum

Google AdWords Forum

    
Typical Day for AdWords Account Manager
What should an AdWords Account Manager be doing each day?
jpweb




msg:3315029
 7:25 pm on Apr 18, 2007 (gmt 0)

I am wondering what you spend your time doing each day. I am trying to change my habits, and maximize the time that I spend managing the Ad Campaigns that I am running.

How would your break your day up? I think that I spend too much time looking at the Account statistics, just looking at the numbers. It is hard not to take a peak, and see how the day is going.

Right now, I would break up my day as follows:

Looking at Campaign Statistics 40%
Reading Webmaster World 20%
Ad Creation 10%
Keyword Creation 10%
Website Changes 5%
Looking At Competitors 5%
Looking at Traffic / Conversions 5%
Looking at Offline Conversion Statistics 5%

How would you break up your day? In what order to you look at things? Thanks for your input.

 

vibgyor79




msg:3315949
 4:56 pm on Apr 19, 2007 (gmt 0)

Your priorities are all messed up. This is how you should be running things for a NEW campaign -

- Spend 30% of your time on keyword research (finding new keywords using Google keyword suggestion tool, Wordtracker etc). This is the most crucial aspect and has to get the highest priority.

- Spend 30% of your time adding keywords/adgroups/ad copies

- Spend 10% of your time managing bids so that your current cost per conversion is equal to desired cost/con. This can be done once in a week.

- Spend the remaining time reading up on WebmasterWorld.

Looking at competitors, fiddling around with ad copies etc is a waste of time, especially in the initial stages.

However, once your campaigns are running smoothly, your priorities should change accordingly. You should be spending more time on bid management, keyword tuning and adcopy experiments (basically campaign optimization)

Global Options:
 top home search open messages active posts  
 

Home / Forums Index / Google / Google AdWords
rss feed

All trademarks and copyrights held by respective owners. Member comments are owned by the poster.
Home ¦ Free Tools ¦ Terms of Service ¦ Privacy Policy ¦ Report Problem ¦ About ¦ Library ¦ Newsletter
WebmasterWorld is a Developer Shed Community owned by Jim Boykin.
© Webmaster World 1996-2014 all rights reserved