Let me first say I'm new to using Adwords and have only been doing so for a few days. I know this is a very broad question but I was wondering what sort of conversion rates people have achieved out there and in what contexts. I set the conversion monitoring up the same evening I started using Adwords with the appropriate javascript in place (from Google) on the conversion page.
I'd to offer the following input - I'm speaking in the context of a travel and accommodation company and so far, after much tinkering and playing I might add, I've managed to achieve a conversion rate of 10%.
I'll be even more specific by saying that a conversion in this particular context is taken to be an enquiry for an establishment which may/may not result in a confirmed booking.
Very curious to know what has been achieved out there...
