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Google conversion tracking
Calculation of conversion rate when multiple conversions happen

 11:36 am on Apr 12, 2007 (gmt 0)


I have a question regarding how conversion rate is reported on Google Adwords.

Say, I have the conversion code for 'LEAD', 'SALE' and 'PAGE VIEWS' pasted on the appropriate pages of my site.

Say, a visitor up on his visit triggers the conversion code for LEAD once, for SALE twice and for PAGE VIEWS thrice.

What is the conversion rate for this particular click? Also, how many transactions have occured?
Also, say the visitors then comes back directly on to my website and then purchases something. Does my conversion rate reported in Google change?

AWA please help.



 12:04 pm on Apr 12, 2007 (gmt 0)

AS far as I have observed this with my accounts, one click will give you one conversion. It's like if I have one lead code and one signup code, it will give me one conversion... that's what we have observed few months back. If something else is the case please do let me know too.



 5:40 pm on Apr 12, 2007 (gmt 0)

I have asked the same question to myself but have concluded that if they were counted multiples times then somebody may have seen a conversion rate of 100+% for a brief moment. I haven't seen any mention of this so I'm going to have to go with one click giving rise to either 0 or 1 conversions.


 4:51 am on Apr 13, 2007 (gmt 0)

but my experience tells me that there may be more than one conversion counted from the same click, and confirmed with google reps, it sometimes happens when the user refreshes the page carrying code


 5:36 am on Apr 16, 2007 (gmt 0)

I have multiple conversion goals on quite a few of my campaigns. And I have repeatedly seen more than 100% conversion rate on quite a few keywords.

This was the reason for me to ask this particular question.


 1:01 pm on Apr 19, 2007 (gmt 0)

Does this take this long for a query to get answered here. Or am I unlucky this time? AWA, some help?


 2:17 pm on Apr 19, 2007 (gmt 0)

Does this take this long for a query to get answered here. Or am I unlucky this time? AWA, some help?

Reaching out to Google employees is actually discouraged at WebmasterWorld. Best to contact them through your AdWords account for answers to specific questions.

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