chinara
msg:3304301 | 3:14 pm on Apr 6, 2007 (gmt 0) |
are the landing pages identical? I would just bid it up on the adwords side for a few days and see what it does for you.
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Green_Grass
msg:3304357 | 4:13 pm on Apr 6, 2007 (gmt 0) |
Yes, it happens to us. The site appearing two times within the top three results certainly improves CTR. I go with the philosophy of grabbing as many eye balls and traffic possible, especially as my ads are geo targetted to only my country.
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gopi
msg:3304362 | 4:23 pm on Apr 6, 2007 (gmt 0) |
In Adword i specifically seen this after the latest QS update... If you rank #1 for a kw and if you try bidding for the same kw (same domain) the system discourage you with sky high min bids!. This funny side effect of this is you will see high bid prices even for your <sitename>!.
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Rehan
msg:3304381 | 4:40 pm on Apr 6, 2007 (gmt 0) |
There's something that I've seen one online retailer do that's either clever or stupid; I'm not sure which it is... For a specific keyword combo that includes their business name and a product category (kind of like "zappos shoes") they have the top 4 organic results as well as the only ad above the SERPs. But the ad is for a very obscure product that nobody would be interested in. So they are either: 1) having their potential customers click on the ad and go to a useless page, from which they would to click again once or twice to get to the page they actually wanted...stupid because it's a bad user experience. or 2) getting a relatively lower CTR on the ad and relatively higher CTR on the organic results because the searchers see the useless ad, skip over it, and then click on the organic result...clever because they reduce their PPC costs.
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woop01
msg:3304425 | 5:25 pm on Apr 6, 2007 (gmt 0) |
Yes, the landing pages are identical. | In Adword i specifically seen this after the latest QS update... If you rank #1 for a kw and if you try bidding for the same kw (same domain) the system discourage you with sky high min bids!. |
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We're seeing something quite contrary to that.
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gopi
msg:3304546 | 8:24 pm on Apr 6, 2007 (gmt 0) |
>> We're seeing something quite contrary to that In the QS Update thread i saw many posts complaining $5 min bids for even their <sitename.com>, so i assume this a widespread phenomenon. Hmm, Maybe this is a intentional incentive mechanism by google to encourage variety in the SERPS!
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Green_Grass
msg:3304754 | 4:25 am on Apr 7, 2007 (gmt 0) |
"We're seeing something quite contrary to that" Yes. We agree..
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