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Organic + Adwords Question
Top vs side question for PPC?
woop01




msg:3304276
 2:32 pm on Apr 6, 2007 (gmt 0)

We're #1 in the organic listings for a specific term and can get our ad boosted from the side to the top with a slightly higher bid.

I realize there's a benefit to running Adwords even on a page where you are listed in the SERPs but does anybody have experience with whether it's useful to get the PPC listing on top vs the side in that situation?

If we were #3 or worse on the page, we would certainly try for the top of page PPC listing. However, being #1, the two listings are basically sitting on top of each other.

 

chinara




msg:3304301
 3:14 pm on Apr 6, 2007 (gmt 0)

are the landing pages identical? I would just bid it up on the adwords side for a few days and see what it does for you.

Green_Grass




msg:3304357
 4:13 pm on Apr 6, 2007 (gmt 0)

Yes, it happens to us. The site appearing two times within the top three results certainly improves CTR.

I go with the philosophy of grabbing as many eye balls and traffic possible, especially as my ads are geo targetted to only my country.

gopi




msg:3304362
 4:23 pm on Apr 6, 2007 (gmt 0)

In Adword i specifically seen this after the latest QS update... If you rank #1 for a kw and if you try bidding for the same kw (same domain) the system discourage you with sky high min bids!.

This funny side effect of this is you will see high bid prices even for your <sitename>!.

Rehan




msg:3304381
 4:40 pm on Apr 6, 2007 (gmt 0)

There's something that I've seen one online retailer do that's either clever or stupid; I'm not sure which it is... For a specific keyword combo that includes their business name and a product category (kind of like "zappos shoes") they have the top 4 organic results as well as the only ad above the SERPs. But the ad is for a very obscure product that nobody would be interested in.

So they are either:

1) having their potential customers click on the ad and go to a useless page, from which they would to click again once or twice to get to the page they actually wanted...stupid because it's a bad user experience.

or

2) getting a relatively lower CTR on the ad and relatively higher CTR on the organic results because the searchers see the useless ad, skip over it, and then click on the organic result...clever because they reduce their PPC costs.

woop01




msg:3304425
 5:25 pm on Apr 6, 2007 (gmt 0)

Yes, the landing pages are identical.

In Adword i specifically seen this after the latest QS update... If you rank #1 for a kw and if you try bidding for the same kw (same domain) the system discourage you with sky high min bids!.

We're seeing something quite contrary to that.

gopi




msg:3304546
 8:24 pm on Apr 6, 2007 (gmt 0)

>> We're seeing something quite contrary to that

In the QS Update thread i saw many posts complaining $5 min bids for even their <sitename.com>, so i assume this a widespread phenomenon.

Hmm, Maybe this is a intentional incentive mechanism by google to encourage variety in the SERPS!

Green_Grass




msg:3304754
 4:25 am on Apr 7, 2007 (gmt 0)

"We're seeing something quite contrary to that"

Yes. We agree..

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