I am trying to launch our company’s large price comparison engine using Adwords. We are a large Adwords advertiser and have lots of experience using Adwords, but I cannot figure this one out.
Up until now we have had an individual domain name per topic that we want to go into. We have small focused keyword lists, sometimes just the exact three variations of the term we want to go after. When we use individual domain names we seem to get a lot of traffic, most of our ad group’s keywords have a “Great” quality score and then the rest have “OK” or “Poor”. The landing page is OK, not much original content, but some ads, affiliate links etc.
We want to move everything to 1 domain name and build a large site around a premium domain name, but when I try sending all of the same ad groups/keywords to the same domain name, instead of the individual one like before our Quality Score plummets. Most keywords are then rated as OK and a decent amount are Poor. It takes a few days for this to happen though. Typically when I test with a new domain name we will have a “Great” Quality Score across the board for a day or two before it tanks and then traffic is basically gone. We literally receive about 1/100th of the traffic we were receiving before, yet the same ads, same keywords, same landing page etc. The only difference is we have everything going to the same domain name instead of individual domain names.
Clearly there is a domain name Quality Score that is affecting us. It seems when using individual domains names the success or failure of an individual ad group/keyword does not affect the others, but when it all goes to the same domain name it seems tied into each other.
I have tried starting off slow and only sending super high CTR topics to start and this delay’s the Quality Score hit, but eventually once I start to send thousands of ad groups to the same domain the inevitable happens and we are hit again.
How do you guys launch a large site around 1 domain name? Is this a domain name history thing and we need to build up some trust? Any help is appreciated I have spent weeks trying to figure this out.