Msg#: 3288853 posted 8:21 pm on Mar 21, 2007 (gmt 0)
I have a site that has a few Great and many OK keywords. This is an account that usually only runs up about 20.00 a day.
Occasionally one drops to Poor and I have to increase the bid 10-20 cents to turn it back on. It usually jumps up a few positions and gets more clicks when I do this. That is not what I want.
Google them reanalyzes it and adjusts it back to OK and drops the price again.
The problem is the ad runs up a 30-40 dollar bill during the period it takes for Google to update my ad costs so I can analyze the changes. And if I get busy and don't check for the adwords update the thing runs up a 100 dollar bill.
The conspiracy theory is that Google does this to increase revenue. By the time they update my costs they have made 30-40 dollars.
Msg#: 3288853 posted 10:47 pm on Mar 21, 2007 (gmt 0)
I was just wondering if any one else sees this and I guess the answer is yes. The QC moves up and down on most folks.
In answer to a couple of questions... The budget does not seem to effect it. It is set very high so it will not hinder the flow of ads.
I have left it in place at the bid I set before the downgraded it and seen them run them even when the price was under the QS minimum. And yes they sometimes readjust back down to the level I had without me raising it.
I suppose I just took the bait and increased it, causing me a big hit and therefore them a revenue surge. Only a few take the bait but multiply that by Google and it's not chump change.
I try things just to see the effect and now I know what the deal is with this.
I for one will be glad when they quit turning the knobs at Google and let things settle down for a while. I have worked harder that I have worked in the last ten years of Interneting during the last 8 months. Why? Keeping up with the geniuses at Google who keep tweaking the algos.
"When the going gets weird, the weird turn pro." Hunter Thompson