|Google made offer of free optimisation to my client|
Google contacted my pro account client
Google has today contacted my client under our Google Professionals Account with an offer of free optimisation.
Fortunately this is not damaging to this particular account, however how does it look to our other clients who pay us for comprehensive Adwords optimisation services if Google then contact them with offers of free optimisation services?
This could be very damaging to cottage industry businesses like ours.
I have contacted Google and they have apoligised, claiming it was an error, but other Pro's beware! It may not be an isolated case!
Luckily my client didn't trust the email and contacted us.
Whenever you reach a certain platuea, G always talks to clients and offers optimization. They also to Google university with optimization classes and more...
I've seen this happen three times. Possibly four.
If you contact me through Webmaster World, I'll tell you my experiences. But I don't want to go public :-)
Just wait until you're managing multi-million pound search campaigns for blue chip clients, and <name removed> meets with your client's CEO! Then you're in trouble!
The reality is that as your accounts grow, Google will start to talk directly with your clients. They'll want to push site targeting, analytics, maps and whatever else that might be beyond your remit or just don't make sense to the client. There's nothing you can do to stop them. The key is to form a partnership with Google, educate them about your clients business and work together to grow spend.
Don't resist it. In my experience, most Google sales reps have little understanding of how clients' businesses really work, what their needs are and how they make money. Usually the Google reps just wants the client to switch on the content network, or has to meet them to help earn their bonus. If you don't educate Google, they'll crash the party.
[edited by: eWhisper at 11:48 am (utc) on Mar. 22, 2007]
[edit reason] Please don't name people. See TOS. [/edit]
We were contacted as well and they did a good job except for a problem they targeted to many high end words and not enough low end to balance the spend....
Spend went up like google stock
had to go in and disable some and add some off the wall searches..
|If you don't educate Google, they'll crash the party. |
beesticles...are you saying DO let them in on things? Most of the time i feel that I owe Google nothing in regards to feeding them more info.
You should have told your client to let them go ahead. They don't konw what their doing and always "optimise" the amount you spend with them regardless of what kind of ROI you are looking for.
You would look like a hero in your clients eyes when you went back in and fixed all the crap they put in there... :)
TrafficGal, I think it's important to let Google in on things, as you put it. For a start, a lot of people at Google genuinely don't understand what agencies do, and if you don't tell, who will?
I've found Google's maximisers to be a very useful resource, *if* you manage them in the right way. Brief them properly, discuss with them what you and the client are trying to achieve and it will be beneficial.
What I don't share with them is numerical data - CPAs, conversion rates etc. As Google determines the price of the traffic, we don't want them to know what it's really worth!
beesticles, makes sense, and I do agree.
...or change the contact info to you on accounts your managing.