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Application that edits ads automatically
Looking for tool which can edit my ads several times per day
Susanne

10+ Year Member



 
Msg#: 3267597 posted 10:35 am on Mar 1, 2007 (gmt 0)

We are running a travel related campaign in which the ads have prices. These prices are very dynamic and can change up to ten times per day. It is clearly very cumbersome to do this by hand.

Do you know of any applications that can handle automated ad editing? Maybe one that we can connect to our database where rates are handled and changed constantly.

Very grateful for any ideas, have a lovely day.

 

AdWordsAdvisor

WebmasterWorld Senior Member adwordsadvisor us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 3267597 posted 3:11 am on Mar 2, 2007 (gmt 0)

We are running a travel related campaign in which the ads have prices. These prices are very dynamic and can change up to ten times per day. It is clearly very cumbersome to do this by hand.

Do you know of any applications that can handle automated ad editing? Maybe one that we can connect to our database where rates are handled and changed constantly.

Susanne, I know this is not the answer to your question - but it is potentially important information:

Please be aware that every time you make an edit to your ad, it will need to be reviewed before it may run on the search or content networks. So, if you were changing your ads multiple times per day, they would more than likely never run on those networks at all.

AWA

Susanne

10+ Year Member



 
Msg#: 3267597 posted 9:34 am on Mar 2, 2007 (gmt 0)

Very good point, thanks a lot for reminding me of that!

peer_esv

5+ Year Member



 
Msg#: 3267597 posted 10:28 am on Mar 2, 2007 (gmt 0)

AWA,

I can see that you are preparing the release of something called commerce ad (available in the adwords API sandbox).

Is this new type of ad going to help us do ads the way that Susanne described above? Would it allow us to change just the pricestring without triggering editorial reviews?

Cheers,

Peer Jakobsen

[edited by: eWhisper at 1:11 pm (utc) on Mar. 6, 2007]
[edit reason] Please no sigs. See TOS. [/edit]

Rehan

5+ Year Member



 
Msg#: 3267597 posted 8:06 pm on Mar 2, 2007 (gmt 0)

One of the nice benefits of the ability to be able to pause specific ads within an ad group is that you can enter in a bunch of different ads with different prices and then pause them all except for the current price. The ads don't have to be reviewed each time they're unpaused, so there's virtually no delay when switching between the ads.

This may or may not work for you, depending on exactly how your prices fluctuate. If they're always different, then it's not of much use; but if there are a set of specific prices that you would be advertising, then it's handy.

[edited by: Rehan at 8:06 pm (utc) on Mar. 2, 2007]

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