Will they show the site, along with statistics(most notably, conversions) for each ad group?
That would help out the most!
The stats for the individual sites that are hosting the adwords can be seen now at least on the cpm ads. I don't see where it tracks conversions though. It is nice to be able to pause cpm advertising on underperforming host sites though.
Anyone care to guess how many more months we'll have to wait to have the same choice in the search network?
I use both Adwords and adsense on multiple content based websites about things like history and recipes. After I initially signed up for adsense. I have made "channels" on adsense for the additional websites but nowhere do I enter the URL of the places the ads will appear.
So I am not sure how adwords can accurately get the domains of the websites the ads will show up on when the adsense hosts don't tell google where they are. Unless the all knowing Google Gods can tell.
Very interesting although I think it is less about Quigo than it is about dominating the entire ad space completely instead of just contextual. Reports like this have been the norm for years. I wonder if DoubleClick will be bought someday soon? I wonder how many po'd AdSense publishers there will be if/when Google does do this?
IdahoEagle, the google gods know exactly where the ads are being displayed. They have to crawl you pages to figure out what to display.
|I wonder how many po'd AdSense publishers there will be if/when Google does do this? |
I'm an AdSense publisher, and the idea makes sense to me. (In fact, I've been a frequent advocate of site-targeted contextual ads.)
Site-targeted contextual ads have the potential to enlarge the "content network" advertiser pool by attracting mainstream advertisers (who are used to having control over where their ads appear) and advertisers who are interested in leads rather than e-commerce transactions.
Time to polish our on-site advertising pages, about time for Google to start sending us some quality direct advertisers ;-)
This will be a great thing for advertisers, which should in the long run help QUALITY sites at the expense of MFAs and the like.
I'm a publisher and I love this idea. Text ads convert well on my site and I'm looking forward to adwords advertisers being able to target my site.
BTW, I turned off the feature for adwords clients to target my site via CPM becaue the ads looked horrible. I'd be willing to turn site targeting back on if it was text only.
I love this:
|Still, Ms. Malone said she did not see much of consequence coming from the changes. “We don’t expect a lot of demand for that placement targeting,” she said. “It’s the brand, the display advertisers who care where they run.” |
Yep, the brand advertisers care, and so does anyone else trying to turn a profit on the content network. I think there'll be plenty of demand.
All well then,
But as a publisher, I'd like to know when I am targeted for PPC and by who, also should be able to refuse an advertiser or the whole ppc targeting option on my pages if it turns out to be a dud.
Fair is fair.
I have a specific niche and look forward to allowing advertisers to target my site.
I just wonder if this modification will create a "bandwagon effect", where many advertisers seek out the biggest (most recognized) websites. Meaning, how many advertisers will only target 2 or 3 sites, never placing their ads on the broader contextual ad network?
Will this leave the broader contextual network full of "low-level" ads?
|I just wonder if this modification will create a "bandwagon effect", where many advertisers seek out the biggest (most recognized) websites. Meaning, how many advertisers will only target 2 or 3 sites, never placing their ads on the broader contextual ad network? |
Some will, some won't. The smart advertisers will realize that, say, a pay-per-click camera ad on big-newspaper.com and general-interest-portal.com won't reach as motivated an audience as the same ad on a respected camera-review or amateur-photography site.
|Will this leave the broader contextual network full of "low-level" ads? |
Some publishers will benefit, while others will be hurt. But it's hard to argue with the reality that being able to select keyword targeting and audience is better for advertisers than the current lowest-common-denominator, buyer-take-potluck, diamonds-packaged-with-manure approach.
I did a $5 cpm test for one of my recipe sites and the placements on domain names I recognized had terrible click thru rates. The placements on low volume domains that I didn't recognize had click thru rates as high as 4.4%.
So I think it all depends on the ad and producat demographic.