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Questions about Keyword Quality Scores
How does landing page and ads affect it?
vphoner




msg:3255647
 7:14 pm on Feb 17, 2007 (gmt 0)

Ok, now google has given us three categories by keyword. They are GREAT, OK, and POOR. I have a couple of questions relating to this that I would love the answers to and maybe eventually we will find out.

[1] If you have multiple ads running, how do we know which one is doing better for particular keyword. And what if you have two ads with different domain names and the ads are showing 50% of the time each. How do you calculate keyword score? If you pause one ad, would the quality score change for the keywords when you have one domain showing and then change again for the second ad with the second domain? You can see how this is confusing, but important.

[2] If you try different landing pages from the same domain (say WIDGETS.COM, are they treated exactly the same as far as quality score? Is your entire domain rated, and an landing page, not make much difference? In other words, to get a better score is it neccessary to put a test landing page on an entirely new domain to get away from a general score that they are rating a whole domain.

[3] Each keyword can be redirected to its own URL. Lets say that I have all the keywords going to the default URL in my ad, but one keyword I redirect to either another landing page in the same domain. Would that affect that individual keyword? Or as I stated before is the entire domain rated, and no changes to an individual landing page would make a difference...?

Actually any discussion on testing ads, domains, etc. in this new environment would be most helpful.

 

GaryTheScubaGuy




msg:3255655
 7:24 pm on Feb 17, 2007 (gmt 0)

[1] If you have multiple ads running, how do we know which one is doing better for particular keyword.

A- You need to do A/B testing

And what if you have two ads with different domain names and the ads are showing 50% of the time each.

A- unless your an agency you won't have 2 domain names, and even i you do they won't relate toeach other when it comes to analytics. Each domain is a separate campaign.

How do you calculate keyword score?

A- You don't, the SE's do. You can look at CTR but that is your only gauge.

If you pause one ad, would the quality score change for the keywords when you have one domain showing and then change again for the second ad with the second domain? You can see how this is confusing, but important.

Doubtful because again, you will have 2 different campaigns. I have multiple clients i (4 in fact) in the same category. Bids, ctr, landing pages and all the other SEO factors come into play.

[2] If you try different landing pages from the same domain (say WIDGETS.COM, are they treated exactly the same as far as quality score?

A- No, google looks at your ctr to determine positioning and quality score

Is your entire domain rated, and an landing page, not make much difference? The don't rate your domain, they rate the ctr of the kw as it relates to the landing page.

In other words, to get a better score is it neccessary to put a test landing page on an entirely new domain to get away from a general score that they are rating a whole domain.

You won't be able to drive traffic from 1 adword campaign to 2 different landing pages on different domains.

[3] Each keyword can be redirected to its own URL.(YES, IF OFF OF THE BASE DOMAIN) Lets say that I have all the keywords going to the default URL in my ad, but one keyword I redirect to either another landing page in the same domain. Would that affect that individual keyword? YES. IF THE CTR IS BETTER THE POSITION WILL BE HIGHER AND THE COST WILL BE LOWER. Or as I stated before is the entire domain rated, and no changes to an individual landing page would make a difference...? NO, THE DOMAIN IS NOT RATED.

GaryTheScubaGuy

vphoner




msg:3255718
 9:04 pm on Feb 17, 2007 (gmt 0)

Thanks Gary. In conversations with google in the past, they told me that the entire domain and website was rated. So that changes to individual web pages may not make enough of a difference. I guess its important to make sure that keywords are in your website that you are advertising on. The problem is misspellings, and related words. They mean the same thing but may not be on your site.

martin707




msg:3255720
 9:16 pm on Feb 17, 2007 (gmt 0)

Hello, first time post. Long time reader.

By which criteria does AW rate the domain? I recently have had all of my campaigns affected by the QS. I have tried changing landing pages, ads and so on. As far as I can tell I am doing everything correctly but I still get very few impressions.

If anyone can shed light on this it would be great. AWA?

GaryTheScubaGuy




msg:3256039
 1:21 pm on Feb 18, 2007 (gmt 0)

Hi vphoner,

Talked with Cutts Wednesday night....domain strength has nothing 2 do w/ctr.

Think of the implications.

idonen




msg:3256069
 2:06 pm on Feb 18, 2007 (gmt 0)

"You won't be able to drive traffic from 1 adword campaign to 2 different landing pages on different domains."

Gary, can you expand on this? I can certainly create two ad variations in the same adgroup with each pointing to a different domain, so in what way is it limited?

idolw




msg:3257737
 2:02 pm on Feb 20, 2007 (gmt 0)

Gary, can you expand on this? I can certainly create two ad variations in the same adgroup with each pointing to a different domain, so in what way is it limited?

yes, that is interesting!
I would be very happy to give it a try and promote more than one domain per adgroup.

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