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Pausing KW Feature
Long time coming but what a difference
exmoorbeast

10+ Year Member



 
Msg#: 3254822 posted 7:48 pm on Feb 16, 2007 (gmt 0)

Although it took ages in the making, the ability to pause kw is now live.

"As of today, all AdWords advertisers can pause and resume keywords (for keyword-targeted campaigns), sites (for site-targeted campaigns), and ad creatives. As you can see from the picture below, this feature is functionally similar to the pause/resume feature on the Campaign Summary page - we've simply extended it to the keyword, sites and ad variations tabs."

How does everyone find this? We have noticed a huge difference and everyone is extremely happy that Google has sorted this. We think that it is one of Google's best improvements for a long time.

I wonder how many other new features are on their way?

 

poster_boy

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 3254822 posted 7:57 pm on Feb 16, 2007 (gmt 0)

We think that it is one of Google's best improvements for a long time.

Agreed. Bravo, Adwords team.

Potosi

5+ Year Member



 
Msg#: 3254822 posted 4:03 pm on Feb 17, 2007 (gmt 0)

I've also today tested the Ad Creative pausing on Adwords.

This is especially useful for those with ads in Premium Positions

You can create a new ad for your AdGroup, pause it, and then revert back to your original ad if you are unable to wait for the new one to reach a Premium Position (think these need to be editorially approved by Google and can take some time ....)

CathyM

10+ Year Member



 
Msg#: 3254822 posted 5:31 pm on Feb 17, 2007 (gmt 0)

This is great news. I have been doing things like lowering bids to .01 to pause a keyword on a product that is out of stock. Likewise on ads, if the red is out of stock but the blue is in, I hate to keep changing the ad and loosing history and it didn't always make sense to set up different ad groups.

This will help tremendously.

vphoner

5+ Year Member



 
Msg#: 3254822 posted 9:08 pm on Feb 17, 2007 (gmt 0)

Is there any way to move keywords and their ads to another adgroup without losing history? I have some legacy campaigns with 1000 keywords in them, and would like to break them up to many smaller groups with targeted ads. But cannot do that now without losing history on those keywords and paying much higher prices with lower rank.

sniffer

10+ Year Member



 
Msg#: 3254822 posted 10:51 am on Feb 18, 2007 (gmt 0)

I dont think you can retain history, but you can have the same keywords in two different Ad Groups. Just make sure one in the new group out performs the other one with better ad copy etc

exmoorbeast

10+ Year Member



 
Msg#: 3254822 posted 3:52 pm on Feb 18, 2007 (gmt 0)

We'd also like to be able to pause creatives. Surely that is do able.

lodrem

5+ Year Member



 
Msg#: 3254822 posted 4:17 pm on Feb 18, 2007 (gmt 0)

Both keyword and creative pauses are excellent features. Now I don't have to play around with seperate campaigns when dealing with clients 'special offers' such as Valentines day or christmas offers. thanks G-Ads team.

exmoorbeast

10+ Year Member



 
Msg#: 3254822 posted 5:17 pm on Feb 18, 2007 (gmt 0)

Last post was meant to ask for a search and replace, so search for 2006 and replace with 2007, or find all ads that have "January" Offers and replace with "February" etc.

inbound

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 3254822 posted 5:43 pm on Feb 18, 2007 (gmt 0)

Last post was meant to ask for a search and replace, so search for 2006 and replace with 2007, or find all ads that have "January" Offers and replace with "February" etc.

Maybe introducing time/date-based variables would be the answer to that. e.g.

[$month] Offers

Would show 'February Offers' etc, without having to change the advert. Thus allowing history to be kept.

This could work for date, day, month, year and probably other non-date related things too. Care would have to be taken with differences in word lengths, but those could be easily built into the system.

Feel free to add that to the 'adwords features I'd like to see' thread if it would work in your situation.

exmoorbeast

10+ Year Member



 
Msg#: 3254822 posted 5:47 pm on Feb 18, 2007 (gmt 0)

agreed about the history if they'd buy that!

K199a

5+ Year Member



 
Msg#: 3254822 posted 11:08 am on Feb 19, 2007 (gmt 0)

Hi everyone Ė Iím new to adwords Ė so sorry if this is a silly question! Following from what vphoner said:

Recently I've had a role change in my company and have been asked to "clean-up" all of our pay per click campaigns and add in more new ďlong-tailĒ keyphrases and remove those that arenít doing well. Although Iíve had no problems with our existing Microsoft adcenter and Yahoo! Search Marketing campaigns (as we never really had many keyphrases in them to begin with!), our Google Adwords campaign has been running for about three years and therefore I need to tread very carefully in any changes I make to this.

In the past, keyphrases were added to our account wherever it seemed appropriate - but there wasn't much "order" to them, now weíve got unrelated keyphrases within the same adgoups all doing relatively well with ok quality scores and therefore I'm a bit aprehensive to move them in case their performance plummets. Leaving our campaigns the way they are would make it very difficult to make our adgroups more targeted to our keyphrases, but moving them around might ruin their existing quality scores Ė you can see my dilemma!

When I heard that Google Ads have put in the pause keywords feature, I was hoping that my prayers were answered! Therefore I want to ask whether pausing a keyword for any length of time would affect its quality score when it is unpaused? I ask this because Iím thinking of pausing those keyphrases that I want to move and creating new adgroups for them. If they donít do well, then I would unpause the old campaigns and leave them there.

If you have any suggestions, they will be very welcome!

bigdealioo

5+ Year Member



 
Msg#: 3254822 posted 2:52 pm on Feb 19, 2007 (gmt 0)

Err.. "bravo"? these basic features should've been there from the start. the fact that it takes a corporation making billions every year YEARS to implement very basic features that any novice programmer would think of - makes me puzzle over the whole "we love google" religion even more.

wildbest

5+ Year Member



 
Msg#: 3254822 posted 10:48 am on Feb 20, 2007 (gmt 0)

Although it took ages in the making, the ability to pause kw is now live.

Indeed, it took ages. So, at the end I was right... Now would you apologize to me Google?

One of my AdWords accounts was suspended a year ago ONLY because I tried to achieve that effect! I was accused (hold tight...) of 'manipulating' my budget (that's right) to achieve competitive advantage!? What I was doing was just changing my budget during certain hours of the day to avoid massive amount of clicks coming from one and the same IP ranges if certain ads were placed within the first 5 positions...

After being suspended I've asked Google how am I supposed to change my budget, so that it is not marked as an abuse by their system? No meaningful response... just that I'm violating TOS and that they can suspend my account without ANY reason at all...

So, now would you apologize to me Google?

exmoorbeast

10+ Year Member



 
Msg#: 3254822 posted 12:36 pm on Feb 20, 2007 (gmt 0)

Google really does need to have someone, other than the muppets that are currently in charge of banning accounts, handling account closures. Here is another case of someone getting a rough deal. Makes me frustrated when I hear of people doing things like that getting banned. That is exactly the sort of thing I would do in absence of any feature of the system. It's your budget why can't you do what you like with it?

sem4u

WebmasterWorld Senior Member sem4u us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 3254822 posted 2:11 pm on Feb 20, 2007 (gmt 0)

This new feature is great news. I have been waiting a long time for it.

bigdealioo

5+ Year Member



 
Msg#: 3254822 posted 2:38 pm on Feb 20, 2007 (gmt 0)

So how is changing your budget "abuse of the system"? Someone please englighten me.

poster_boy

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 3254822 posted 3:59 pm on Feb 20, 2007 (gmt 0)

Err.. "bravo"? these basic features should've been there from the start. the fact that it takes a corporation making billions every year YEARS to implement very basic features that any novice programmer would think of - makes me puzzle over the whole "we love google" religion even more.

Funny, I've never seen a single contribution of yours to the "Features I'd Like To See" thread. I'm excited to see your tangible ideas.

I'd like to think that this thread has generated many features, like this one, that have been implemented over the years. Certainly many have taken a long time... sometimes too long... but I can point to a number of other excellent features added during that span, as well. Certainly more than Yahoo, MSN, MIVA, Looksmart, or others...

exmoorbeast

10+ Year Member



 
Msg#: 3254822 posted 4:08 pm on Feb 20, 2007 (gmt 0)

One cannot really grumble with the speed of development, I bet there are a whole load of features coming too. Google does listen, learn and develop, no question about that. Adwords is an incredible system; startling.

AdWordsAdvisor

WebmasterWorld Senior Member adwordsadvisor us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 3254822 posted 4:37 pm on Feb 20, 2007 (gmt 0)

...I'd like to think that this thread has generated many features, like this one, that have been implemented over the years. Certainly many have taken a long time... sometimes too long... but I can point to a number of other excellent features added during that span, as well. Certainly more than Yahoo, MSN, MIVA, Looksmart, or others...

One cannot really grumble with the speed of development, I bet there are a whole load of features coming too. Google does listen, learn and develop, no question about that. Adwords is an incredible system; startling.

Thanks very much for that poster-boy and exmoorbeast. In a forum that does tend to lean towards grumbling from time to time, it's very nice indeed to hear the occasional positive comment.

Much appreciated - and I'll pass your kind words on to the right teams (just as I do with the not-so-positive ones.)

AWA

resham5

5+ Year Member



 
Msg#: 3254822 posted 6:30 pm on Feb 20, 2007 (gmt 0)

I personally think these features are an awesome addition and it was worth the wait!

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